If you want to see data on certain keywords for a given post, you can click on Add keywords and track your articles position. A content gap is anything your competitors are covering especially if its getting a lot of attention and success that is missing from your website. In other words, you won't really lose anything trying it out besides time. Heres how Semrush Academy compares to them: As you can see, Semrush Academy is better than the alternatives because it offers a unique combination of free courses with a certificate. You can also boost engagement by addressing the following recommendations: Using the SEO Writing Assistant, you can quickly and easily find and address any issues in your content that could impact SEO or readability. It also helps understand where its really coming from, so you can maintain it more effectively. I work with international clients so its great that Semrush Topic Research lets you choose the country youd like to explore your topic in. The online learning platform Udemy offers a variety of SEO training courses to help you master various strategies. Prepared by SEMrush professionals, the course features three strategic modules: learn, build, and measure. What is the history of searching engines? These courses guide users regarding how to launch products and start selling them on Amazon. By prioritizing highly efficient content, you can help your team be more productive without compromising on quality or results. No, a paid subscription is not necessary. Its offered by Christina Garnett. This course focuses on content marketing strategies that can boost your SEO campaigns. Many marketers successfully use Google Analytics to track performance. You even get a certificate at the end. Take a look at some of the best SEMrush courses below. To find out how to solve collaboration and planning issues, read this article: How to Organize Your Marketing Campaign with Semrush. 1 True or False: Based on the content, consumers can choose one brand over another. If youre looking for something that covers everything, you may want to check out the SEO Essentials Certification course. Tracking external content performance be it guest posts or sponsored publications is crucial to maintaining your content strategy. Using the Keyword Gap tool, Semrush can also compare your keyword profile with your competition to identify gaps in their strategy and your own. Keyword research is the foundation of SEO. Do you have any questions about the SEO training courses featured in this post? Thats because you only need to understand the concepts and theories behind a topic to get one. Semrush Academy was developed to help entrepreneurs and digital marketing professionals master the various aspects of SEO and digital marketing. SEO Fundamentals Exam Answers Exam Link: https://www.semrush.com/academy/exams/seo-fundamentals-exam Which status code tells us that the server is currently unable to handle the request ("temporarily unavailable" error)? Beneath each subtopic, youll also find examples of how others have covered that topic, along with how well each headline resonates with its audience, and popular questions you might want to answer. The course covers SEO basics, including keyword research and link building. Did we miss any that you recommend? Having an idea of where you should prioritise your backlink outreach efforts is also helpful. Once you run the Content Audit, it will report back on factors that could be impacting your contents success, such as: Each pages metadata (title, meta description, H1). You are a content creator, marketer, or small business owner. Fight the battles you have a chance of winning. And after testing the waters and finding out it isnt your cup of tea, there are other service providers with similar courses as well, such as Moz Academy and Ahrefs Academy. SEMRush vs SimilarWeb (2021): Which SEO Tool Should You Use For Your Business? Armed with a rational brief, using the SEO Writing Assistant should keep you focussed on making sure your content is taking into account the on-page factors that are more likely to play a role in whether or not the page will be considered for high ranking. This can take some time and effort, but you can automate part of the process by using Semrushs SEO Writing Assistant, which is available as a Google Doc add-on, a WordPress plugin, and as a part of the Semush interface. Since Topic Research generates suggestions based on your seed keyword, you can quickly collect related content ideas to build out a hub or content cluster. Today, most companies are producing digital content, soto stand out from your competitors and make your business more profitable, your content has to be exceptional in quality and valued by your readers. 5.0. There are image gallery plugins and portfolio plugins available that can add portfolios to almost any WordPress theme. At any rate, you can get something out of it either way. Cutting to the chase, the value that Semrush Academy offer cant be found anywhere else. Social Media Marketing Crash Course by Janet Machuka; Building a Social Listening Program. Build any type of website with Divi. Protocol TLD Slug Subdomain Answer To ensure the highest Google rankings, it will be enough to focus your efforts on just several main ranking factors. With Semrushs Organic Traffic Insights, all you have to do is choose what you want to track (your domain), connect to Google Analytics and Search Console, and choose the regional database and device type youd like to analyze. That all adds up, of course. Once you have a solid understanding of both topics, you can move on to the more advanced program with keyword research training. Assign colors to each campaign for easier tracking, Add the main actions you are planning for each campaign, Attach relevant materials like content briefs or completed drafts, Share the calendar with your colleagues and anyone else you need to collaborate with. This should give both new and long-time SEMrush users plenty of opportunity for upskilling and staying updated about the ever-changing SEO landscape. Assuming you have been diligent in doing your keyword research, you then clearly need to begin writing content. To use it, you will first need to select the subfolders you want to audit. Once you have gathered the data you need from the Content Audit tool and improved your existing content, the next step is to brainstorm ideas for the types of new posts youd like to write. Whether you're using SEMrush as your SEO tool or just want to learn more about SEO and content marketing, SEMrush Academy's free courses offer a wealth of SEO knowledge. Compared with the others, SEMrush Academy is arguably better. And thats exactly what the Content Audit tool tells you the very first time you use it. Instead, it shows you several subsets of your pages based on the main questions you want answered: what to remove or rewrite, what to update, and what looks like poor content. Semrushs Content Template and SEO Writing Assistant are great, practical tools for helping to focus content creation efforts on things that are more likely to deliver higher expected value. Build visually, no coding required. They train you on topics like optimizing your LinkedIn profile, hiring a digital marketer for your business, and getting hired as a digital marketer by others. Learn more about why its important and how to research it. SEO Principles: An Essential Guide for Beginners; SEO Toolkit Course; Competitive Analysis and Keyword Research Course; Content-Led SEO with Brian Dean; Role of Content Course with Eric Enge; Content Marketing and SEO Fundamentals with Eric Enge; SEO Crash Course with Brian Dean; Advanced Content Marketing with Brian Dean Important keywords to target (both primary and related keywords). The courses focus on how to achieve your various marketing goals with the power of content and how to utilize Semrush for content marketing. The Content Audit tool makes analyzing your content so simple; you have no more excuses not to improve it. Your keyword strategy should be the bedrock of your content marketing plans. For people in digital advertising, PPC is a crucial metric. via Semrush Academy Help 0 reviews. With almost everyone going online, competition can be stiff. Learn more about why its important and how to research it. Semrush can also analyze trends over time and even see how you are ranking on Google for specific keywords, on a real-time basis. For example, here are a few suggested metrics to use when reviewing content, and how you might use them: Once youve identified which pages need to be updated and how, then assign a writer and send them a brief detailing what you need them to do. However, more practical training wouldve been nice to see. SemRush. The number of backlinks linking to an article. Artificial intelligence (AI) is rapidly changing how we work, and the field of software development is no exception. As Dwight Eisenhower once said, Plans are nothing, planning is everything, and planning is crucial in content marketing. On this platform, we recommend Search Engine Optimization (SEO) Specialization by UC Davis. The Topic Efficiency metric is especially useful here, because it shows you which topics will bring you strong results with less effort on your part. Try using suggested questions to build out your articles, and even to get ideas for your headlines. Basically, everythings organized well. Thats evidenced by the wide range of course categories, from SEO to content marketing and competitive research. Tracking the success of each guest post helps you to evaluate that partnership. Google is constantly updating its algorithm so that it can deliver users more relevant, higher-quality content. Content is packaged information that comes in various digestible formats, like blog posts, ebooks, and YouTube . These courses aim to teach you about aspects related to building a career in the digital marketing field. organic position of a domain or landing URL. The #1 WordPress Theme & Visual Page Builder, The Best Theme for Bloggers and Online Publications, The Ultimate Email Opt-In Plugin for WordPress, Last Updated on March 23, 2023 by Will Morris Leave a Comment. Code writing is one of the areas that is seeing the most productivity boosts from using AI. Having been behind some of the largest PPC campaigns in the industry, Bondorowsky gives an in-depth overview of PPC before delving into strategy, search advertising, and shopping campaigns. These domains are typically already providing a backlink to your competition for this topic, meaning they might also be willing to link to you. Hi there!We are Semrush, a global IT company developing our own product - a platform for digital marketers. Topic Research is also useful for developing content hubs. Everything is explained in detailed, actionable steps; Content quality is also quite good. At the end of each course, you need to pass a test to verify that you have actually completed all the modules and are skilled enough in each of them. Thats why its so important to stay aware of the competition and how theyre doing. The metrics and recommendations are interactive and will update in real-time based on the changes you make to your copy. The courses focus on how to achieve your various marketing goals with the power of content and how to utilize Semrush for . Content Marketing. To use it, you will first need to select the subfolders you want to audit. This takes the guess out and helps you identify user behavior much faster. With Semrush, you can find out where your competitors are getting their backlinks and the total number of backlinks they have. Keyword search volume refers to the number of times a specific keyword is searched for in a specific time frame. Suggested page elements (such as including a video). That way youll get the most out of what youre paying for. Once you do, youll receive your certificate from Semrush Academy bearing your name. 3 Which SEMrush tool helps you find backlink prospects and even send your outreach emails right from inside the tool? If you establish a solid workflow, use data to make your content decisions, and automate some of your efforts, you can create better content more efficiently, and produce measurable results showing how all your work has paid off. Now that you have a list of ideas for your content, its time to turn that list into a formal content plan. What is SEO? This way, you can see the impact your partnerships and collaborations make over time, and use that data to tweak your content or promotion strategy as needed. 2 Who is NOT a member of a content marketing team? They also incorporate Semrush tools in the course material to help you learn about their role in SEO activities. In the SEO Fundamentals Course, students are introduced to search engine basics, including the principles behind crawling, SERP, on-page optimization, and SEO for mobile. As a content marketer, ideas and coming up with ideas is something I do (and have to do) every day. SEO Fundamentals Learn How to Optimize your Content Enhance your understanding or broaden your expertise in content optimization with the free and reliable resources below. HubSpot is a Customer Relationship Management (CRM) platform, and is generally considered one of the main platforms in the field. If launching or managing PPC campaigns is something youre looking forward to, this course is for you. Semrush can empower your keyword research and content optimization with an amazing amount of SEO intelligence. How to Sell on Amazon: The Ultimate Step-by-Step Guide by Robyn Johnson. Throughout the single-module course, emphasis is given to research, strategy, and creativity to produce highly-engaging content that establishes credibility and leads to greater conversions. HubSpot Academy specializes in digital marketing courses for businesses and professionals. Once youve decided what topics to write about, Semrush can automatically create an SEO-optimized content template to help your writers craft more successful content more easily. Very handy! In short, I have trained literally hundreds of people in SEO over the last several years. Considering backlink opportunities this early in the process gives you an opportunity to tailor your new content and make it more backlink-friendly for the ones you most want to go after. Content marketing is the process of creating and distributing content online, usually to support a larger marketing strategy. Similarly, if the posts you wrote as a guest on another website did not bring positive results for you, then your time might be better spent elsewhere. A number of businesses pay a lot of money for traffic generated through Google AdWords, which can be really expensive for competitive keywords. Learning modules, on the other hand, aim to provide theoretical knowledge related to various marketing methods. Starting a new business venture is no easy feat especially if you dont have a solid website to capture leads, guide new customers to your doorstep, or sell products and services directly. Price: FREE for the basic course, or $99 per year if you purchase Yoast SEO premium | More information. Semrush does more than just help you analyze your competitors. It helps me understand what is out there, what are popular searches, and what are the most popular articles related to my topic. This will show you all the topics your competitor is writing about that appear in the top 100 of Googles search results. For example, using Semrush's Keyword Magic Tool, you can find and . Thats where semantically related keywords come in. Social Media is another essential component of digital marketing strategy. The Content Audit tool takes a deep dive into your site's content and essential data. Fundamentals of Marketing Analytics by Jeff Sauer, GA4 for SEO How data helps businesses grow by Jeff Sauer, How to Boost Lead Generation with SEO by Devesh Khanal and Benji Hyam, How to outrank your competition in Local Search, Backlink Management Course by Greg Gifford, How to Get More Customers with Your Small Business Website by Wes McDowell, On-Page and Technical SEO Course by Semrush Academy, Competitive Analysis and Keyword Research Course by Semrush Academy, Advanced Competitive Research Practices by Semrush Academy, Audit Your Online Visibility by Semrush Academy, Semrush Site Audit Course by Semrush Academy, Fundamentals Of Content Marketing With Ashley Segura, How To Write Effective Pr And Link Requests By Adam Reimer, Content And SEO Agency Playbook Course With Andy Crestodina. Since there are a lot to take in with SEMrush Academys SEO courses, it could be a while before you go through all of them. What types of content you want to create. It is not about just being unique anymore, but understanding what is popular at the moment, what has been done and when (and how), and knowing the right time and ways to release our content. 4 The SEMrush toolset uses a link authority metric called Each course has a basic structure. Yoasts free course introduces you to the WordPress platform and SEO. User Review: Andy Crestodina, Speaker, Content Marketer, Co-founder of Orbit Media, To find out how to create optimized content, read this post: How to Create SEO-friendly Content with Semrush. Related Courses. Make sure you take a careful look at each opportunity, including the type of content theyre publishing and the context in which these backlinks are provided, so that you can focus on the ones you feel are best. That kind of depth will give you insights into how the search algorithms have changed so you can make the best choices for now and the future of your site. Now, given how strong is the brand of Semrush in the digital marketing field, a certificate from them would obviously do well for your resume. Content Marketing is recognized as one of the most effective digital marketing techniques. How to Perform a Website Content Audit to Guide Your Content Marketing Strategy, How to Generate Content Ideas with Topic Research, How to Organize Your Marketing Campaign with Semrush, How to Create SEO-friendly Content with Semrush, Content Marketing Toolkit Certification Course. Semrush Academy. To find out how to find content ideas, read this article: How to Generate Content Ideas with Topic Research. Youre looking for an efficient way to learn SEO strategies and implement them on your website. Once you get SEO basics down pat, consider enrolling in the SEmrush SEO Toolkit Course. Youll also get access to optional assignments and quizzes. Price: FREE for seven days, and then $49 per month after the free trial period | More information. Have you: Clearly your rivals are doing something right. Whats more, all the courses and certification exams in Academy are free for registered SEMrush users. There are plenty of things you can do about it. Like HubSpot, Ahrefs is considered to be among the best services in its niche. On a very basic level, developing a content plan means laying out what youre going to post and when. Updating content often requires less effort than creating new pieces of content and can earn more visibility. Quick tip: You can get recommendations for a specific location (country, region, city) or device (desktop or mobile) to create content with high local SEO potential. Take the first step towards a better website. If you have zero SEO knowledge, you may consider taking a beginner keyword research training course by Yoast or Ahrefs. It is designed to help website owners get more organic traffic and rank higher in the SERPs. With dozens of courses, it can be a bit challenging to determine what you should learn first; Besides SEO and content marketing, theres a lack of modules that cover other topics in detail. Semrush SEO Toolkit Course by Semrush Academy. Lets get started! Overview. Semrushs Domain Overview tool gives you a snapshot of your current organic and paid traffic, backlinks, performance in search, and more. Semrushs Position Tracking tool can automatically keep an eye on your performance overall, including your average position, traffic, and ranking distribution trends. Here are the modules included under this category: Now, this is the best part about it. For example, by fixing any pages with HTTP errors and making sure all of the metadata is up-to-date and correct, you could improve user experience. It goes without saying that thats a huge plus if youre a subscriber or planning to be one. Semrush can help by auditing your content and helping you decide what to tackle first. Whether its identifying channels by auditing your competitors or finding the right affiliate for your brand, this SEMrush course tackles industry practices that should help shape your organizations strategy. That means you should have a pretty good idea of what to expect from the others once you go through the whole shebang. Dont forget to take the certification exams after completing the course, as theyll definitely boost your professional portfolio. In this Semrush Academy Review, Ill share my insights after taking almost five courses. Which practices should you AVOID when doing guest posting? When you buy through our links, we may earn an affiliate commission. Make the keywords you find a part of your own strategy by creating content that targets these search terms. Now lets look at these things in detail to understand what all Semrush Academy offers. Simply enter your target keywords into the SEO Content Template and let Semrush do the rest. Here are my top 12 reasons why I find Semrush so helpful for my content strategy. Segura, who hosts the video lessons, has over 7 years of extensive experience helping clients grow their businesses online. The free course covers the basics of WordPress and SEO. All in all, youll get a clear birds-eye view of the whole SEO game. Content Marketing and SEO Fundamentals with Eric Enge Learn about SEO and content marketing that will drive your SEO campaign with digital marketing and SEO expert Eric Enge. Pages with low social shares or backlinks might not be getting enough attention, and may need a better promotion strategy. The SEO Writing Assistant can help you optimize copy more quickly by providing targeted recommendations addressing specific issues that could impact your organic search performance: Of course, just because readers can find your article through organic search doesnt mean your work is complete. Data regarding the user experience (number of sessions, average session length, and bounce rate) by connecting Google Analytics. Inbound Marketing Course. Of Lessons. Semrush Academy is better than the alternatives, Moz Academy (paid) & Ahrefs Academy (free), In-depth and engaging courses despite being free of cost, Lack of courses on some topics (i.e., SMM, sales, PPC, etc.). User Review: Gill Andrews, Copywriter and Web Consultant. Quick tip:The SEO Writing Assistant targets for readability and text length are defined based on your top 10 Google rivals analysis, but if you want to change them, just click on the pencil icon. As the name suggests, this course is designed to help you become an SEO expert. Earning backlinks largely depend on the quality of the content youre producing. Otherwise, you can navigate to their homepage and start browsing other courses to join, depending on what you want to learn. How much referral traffic is being generated to your website, How many times your article was shared on Facebook or Twitter. PPC Fundamentals Course by Joel Bondorowsky. Yes, you can get certified by SEMrush when you finish a SEMrush Academy course and get at least a 70% score in the test. Targets for readability and text length are defined based on an analysis of the top 10 Google results for the keywords youre targeting, but if you want to change them, just click on the pencil icon. This program shows you how to build practical, real-world skills that you can apply to your digital marketing career. With Semrush, you can take a deep dive into your sites performance in just a few clicks. Keyword research is finding which search queries your target audience is typing into search engines like Google when looking for products, services, or information. Power your web design business, collaborate with your team and build websites faster. No. By the way, SEMrush Academys other courses have a similar structure to the SEO ones. When, specifically, you want to post each article (plus other relevant deadlines, if necessary). Below, weve collected 7 highly actionable ways (you might not have known about) Semrush can help you take your content marketing to the next level. Its not enough to target new keywords. A number of leading digital marketers share their expertise on the platform, so you learn from best-of-the-best; The depth of topics covered in the courses is also quite good. Here is the course list: Content Marketing is the present and future of marketing, so its no surprise that Semrush Academy includes courses related to this topic as well. Use this information to create unique content that truly speaks to your audience. ActiveCampaign vs Klaviyo (2021): Which Email Marketing Software Should You Use? Fortunately, SEO training courses can help you optimize your site and acquire new keyword research skills. All videos are shot in FHD, and they explain the topics with the help of animations and graphics to make sure that you understand whatever is being explained; Theres a lack of modules in some categories; Some courses are not as engaging as the majority of other courses on the platform. There is so much content out there that campaigns we create are competing with. User Review: Andrew Bruce Smith, Pr, Social Media, SEO & Analytics Consultant. In this post, well look at some of the best SEO training courses that you can take right now. Summary: SEMRush Academy is an SEO and digital marketing course which provides educational resources in keyword research, digital marketing, and SEO to help generate passive online income. In other words, you dont have to prove youve got applicable SEO chops. Its also the ideal keyword research training course for people who want to go beyond basic keyphrase optimization and meta descriptions and learn how to improve the overall UX of their sites.