C Space, part of the Interbrand Group, is a global customer agency that marries art and science to create rapid customer insight and business change. It explores market potential and market trends, tests products and advertising, helps clients build long-term relationships with customers, studies audiences and their perceptions of various media and measures public opinion trends. BCG helps consumer-focused organizations and B2B and B2C companies alike interpret insights and distill them into actionable and business-relevant imperatives, unlocking dramatic growth and achieving larger business goals. Since 2016, SSRS conducts the monthly Kaiser Family Foundation Health Tracking Poll. ComScore offers several solutions to help advertisers maximize cross-platform marketing effectivenessbe it measuring brand impact, viewability or ad and audience delivery validationas well as power cross-platform advertising for better targeting and stronger advertising ROI. These methods enable us to help clients with the following: Our customer insight consulting team has delivered the benefits of customer insights in more than 4,000 client cases, across 50-plus countries, representing more than 40% of Fortune Global 100 companies. SMGs omniCX solution uses multiple research methodologies in capturing solicited and unsolicited consumer feedback across in-store, online, contact center and social channels. IQVIA is a global provider of information, innovative technology solutions and contract research services focused on helping healthcare clients find better solutions for patients. Here are three ways to help make that happen. NPDs global information and advisory services help the worlds leading brands achieve data-driven growth. The foundation of NRGs qualitative work is a team of passionate, subject matter experts who connect deeply with consumers in any environment. For its messaging and positioning work, TLG developed a framework that triangulates quantitative survey data to determine how well messaging concepts will activate, communicate and engage the customer. Founded: 20102019 U.S. revenue: $33 millionPercent change from 2018: 10%2019 non-U.S. revenue: $1.9 millionPercent from outside U.S.: 5.4%2019 worldwide revenue: $34.9 millionU.S. Tapping advanced analytics, we helped the company to understand how the channels will evolve and how to craft the role of each channel so that it is fully able to inspire, persuade, and engage consumers in their fashion choices. The result: a clear strategy for distribution and marketing investment, redefined guidelines for communication and brand development, and an updated organization structure. Informa Financial Intelligence is a leading provider of business intelligence, market research and expert analysis to the financial industry. Founded: 19832019 U.S. revenue: $21.7 millionPercent change from 2018: -1.4%2019 non-U.S. revenue: $3.6 millionPercent from outside U.S.: 14.2%2019 worldwide revenue: $25.3 millionU.S. Hanover Research is a brain trust designed to level the information playing field. employees: 233. NPD combines data, industry expertise and prescriptive analytics across more than 20 industries to help its clients measure markets, predict trends and improve performance. TLG delivers better service by maintaining a consistent research team across projects, allowing the team to anticipate and respond to client needs. SSRS is a full-service market and survey research firm led by a core of dedicated professionals with advanced degrees in the social sciences. RTi Research meets that challenge head-on, turning data into meaning through smart research design, flawless execution and innovative storytelling. Macromill stands at the forefront of innovation, delivering unique marketing solutions. Founded: 20042019 U.S. revenue: $64.5 millionPercent change from 2018: 23.3%2019 non-U.S. revenue: $58.5 millionPercent from outside U.S.: 47.6%2019 worldwide revenue: $123 millionU.S. Dunnhumby uses data and science to understand customers, then applies that insight to create personalized experiences that build lasting emotional connections with retailers and brands. employees: 240. Dunnhumby was established in the U.S. to help retailers and manufacturers put the customer at the heart of their business decisions. ComScore pioneered this concept in digital, local and national TV. YouGovs Custom Research division offers a wide range of quantitative and qualitative research, tailored by sector specialist teams to meet users specific requirements. employees: 127. These customer data can be collected from various sources through which a customer interacts with the brand. Customer analytics is the process of capturing and leveraging customer data analysis to identify, attract and retain customers. employees: 116. Founded: 20162019 U.S. revenue: $28 millionPercent change from 2018: 3.7%2019 non-U.S. revenue: $14 millionPercent from outside U.S.: 33.3%2019 worldwide revenue: $42 millionU.S. Customer analytics also allows you to see how users interact with your brand, website, and product, what they expect from the . FMG is also expanding its efforts in public service recruiting through new partnerships with the U.S. Army, U.S. National Guard and AmeriCorps. Kantar is one of the worlds largest data, insights and consulting companies, bringing together some of the worlds leading research, data and insights expertise. ICF continues to be dedicated to solving the worlds most complex challenges and tackle problems with ingenuity on issues that matter profoundly to its clients. With the largest repository of purchase, media, social, causal and loyalty data, all integrated on an on-demand, cloud-based technology platform, IRI is empowering the personalization revolution, helping to guide its more than 5,000 clients around the world in their quest to remain relentlessly relevant, capture market share, connect with consumers, collaborate with key constituents and deliver market-leading growth. ComScore has developed proprietary data science that enables measurement of person-level and household-level audiences, removing duplicated viewing across devices and over time. Learn at your own pace and on your own time with AMA On-Demand Training. Hybrid research, which uses 20 in-house moderators, along with marketing science professionals and global project managers, to facilitate qualitative and quantitative research seamlessly. With Segment, companies can collect, unify, and connect their first-party data to over 250 marketing, analytics, and data warehousing tools. Customer analytics is the process of gathering and analyzing information about your customers and their buyer journey. TLG attributes its success to its core business philosophy: smarter research and better service. By analysing granular data on factors like inflation, market conditions, and asset values, insurers can support customers . The company gleans customer paths automatically in real-time without any interaction. Cello Health Communications combines science, strategy and creativity to unlock the potential of brands and assets. Properly utilizing this data can lead to higher customer satisfaction and cost savings for your marketing campaign. Founded: 19992019 U.S. revenue: $77 millionPercent change from 2018: -3.8%2019 non-U.S. revenue: $4.5 millionPercent from outside U.S.: 5.5%2019 worldwide revenue: $81.5 millionU.S. It gives you insights into users' opinions, behavior and feedback so that you can better understand your users. IQVIA has three operating segments: Technology & Analytics Solutions, Research & Development Solutions and Contract Sales & Medical Solutions. This combination of data and methods enables a common standard for buyers and sellers to transact on advertising. Because of their strong background in the financial industry, the research teams of Informa Financial Intelligence are highly qualified to help financial institutions with their market research needs. Metrixlab turns data from online surveys, social media, mobile devices and enterprise systems into valuable business information and actionable consumer insights. Informed by 40 years of experience across categories and cultures, RTi knows what works and what doesnt, when to leverage new technology and methods, and when traditional approaches are best. Ipsos covers the whole information production and analysis chain, from the collection of raw data to the activation of the insights. Its proprietary research content, presented in the form of reports, briefings, updates and related tools, is delivered directly to the clients desktop via its website or product-specific portals. And finally, it introduced its KS&R Win-Loss program that provides actionable insights for how organizations can improve their value proposition and sales performance to close more deals. Phoenix continues to evolve its CX solution, launching Competitive Customer Experience, a measurement of how consumers perceive their overall experience with a brand, including key touchpoints along the journey. Experience solutions capture personal experiences, while delivering insights to power a new benchmark: n=1. Gartners research agenda is defined by clients needs, focusing on the critical issues, opportunities and challenges they face every day. The company transforms data and insights into an understanding of what drives human behavior, and it helps businesses turn those drivers into actions that build brands, enhance customer experiences and inspire product innovation. The companys independent industry benchmark studies, innovative data and analytics products, and customized advisory services provide insights and help companies improve quality, engagement and business performance. The insights that can be harnessed from CRM analytics reports include how your customer service is received, how accurate your consumer data is, your core demographic's habits and what is the. Manages more than 100,000 inbound calls to its contact center. Private Company. KS&R is a privately held strategic consultancy and full-service marketing research company. employees: 500. Product offerings include highvalue analytics, syndicated research, proprietary databases, decision support tools and advisory services. Partnering with insights, analytics, marketing, strategy and customer experience groups, Gongos operationalizes customer centricity by helping companies both understand their customer needs and deliver on them better than anyone else. There is no limit on the type of challenge that can be asked for on the quantitative and qualitative approaches Hanover uses to deliver solutionsmost of which are very difficult to replicate internally. This site content may not be copied, reproduced, or redistributed without the prior written permission of the American Marketing Association or its affiliates. Currently, we have offices in Spain, Gibraltar and Singapore. After building a successful brand handling small loans, the company is moving upmarket, requiring them to speak to a new customer base. CMB is a research and strategy firm, helping the worlds leading brands engage, innovate and grow amid deep disruption. This business philosophy has resulted in 99% of revenue coming from repeat clients. The SSRS/Luker on Trends Sports Poll is the first and longest-running tracking study focusing on sports in the U.S. Faqs. employees: 1,185. Ipsos, through its subsidiaries, engages in collecting, processing and delivering survey data for brands, companies and institutions primarily in Europe, the Middle East, Africa, the Americas and Asia Pacific. SEEK (acquired in 2018) is a qualitative insight and innovation consultancy, operating as an independent but connected division of Directions. ICF recently completed the installation of a state-of-the-art, fully integrated and security-enhanced data collection system, allowing the company to securely and most efficiently collect survey research data across all modes. KS&R creates and executes global custom market research solutions for some of the best-known corporations in the world in more than 100 countries and 50 languages. The groups leading business units are Macromill and MetrixLab. PRS IN VIVO helps consumer marketers to succeed through: BVA Group is a European leader in customer experience research. employees: 352. Integration of big data, artificial intelligence and analytical capabilities from across the company into one resource that unlocks deeper insights to fuel growth. NRG is method-agnostic and works collaboratively with its clients to solve complex problems in a simple way. Using its self-developed platform AIRs, Macromill provides full-service online research including automated survey creation and completion, data tabulation and analysis. Market Force operates at scale across the globe. Brand Emotion utilizes visual semiotics to identify and leverage the emotional profile of a brand. Segment 5.0 Starting Price Free (up to 1,000 monthly visitors); $120 per month (up to 10,000 monthly visitors) Single Customer Profile Yes Automations Yes (onboarding, retargeting, reminders and. Powered by proprietary technology, its expert teams are deeply invested in key sectors of the economy, including consumer goods and services, financial services, retail, technology, healthcare, public services, and media and entertainment. ComScore creates its products using a global data platform that combines information on digital platforms (smartphones, tablets and computers), television and movie screens with demographics and other descriptive information. employees: 744. Health research, including behavioral and mental health, clinical studies and clinical trials, public and international health, healthcare delivery, patient safety and health communications campaigns. employees: 78. The TV group is the leader in location-based ViewTrac dial testing of pilots, programs and ongoing series and conducts online dial testing as well. Technology, Media, and Telecommunications, BCG at the Cannes Lions International Festival of Creativity, Discovering unmet consumer needs and identifying motivations and pain points, Identifying true drivers of customer satisfaction, Assessing consumer usage and attitudes toward product categories, Defining consumer and customer archetypes based on latent drivers of choice, Understanding customer journeys and pathways, Redesigning optimal products, services, or experiences, Identifying and sizing demand spaces or segments of customer demand, Informing pricing and promotion strategies, Creating a go-to-market strategy for developed and, Devising key value propositions specific to chosen customer targets. At its annual Inspire conference, Alteryx names the 2023 Customer Excellence Award winners who delivered exceptional business value through analytics IRVINE, Calif., May 25, 2023 /PRNewswire . Wood Mackenzie, a Verisk business, is a leading research and consultancy business for the global energy, chemicals, metals and mining industries. Consumer information is collected via online surveys and NPDs Checkout service, which uses receipt harvesting to track and analyze purchasing and behavior. Since 1931, Burke has consistently redefined expectations in the marketing research industry. Some agencies specialize in qual, others focus on quantbut NRG connects the two disciplines with hybrid teams expert in both modalities. Nielsen is divided into two business units: Nielsen Global Media and Nielsen Global Connect. The worlds top global financial institutions and banks look to Informa Financial Intelligence for its authority, precision and forward-focused analysis. Sandvik Marine Electronics was established in 1970 as O. Sandvik Maritim Elektronikk AS in Oslo, Norway. Survey: survey design, administration and analysis; open-ended response coding. Everything the company does is aimed at helping its clients move their ideas and insights through their organizations to influence change.
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