It just didnt feel right. Byrdie Senior Editorial Director (and matte lipstick lover) Hallie Gould took it for a test spin when it first launched and it instantly earned a spot in her makeup bag. It is just perfect!, Switching over to MakeupAlley, this Huda Beauty review discovered a score of 3.9/5 averaged from 247 opinions. Huda Katton (left) and Mona Kattan (right) at the. The brand has become known for products like its Faux Filter foundation. "Everybody's talking about Supergoop because of their SPF skincare," she said. But the real genius move is how Function of Beauty then takes that information and applies it to product suggestions and marketing aimed at specific consumers and their needs, Beauty Strategy Group's Engels said. Eyeshadow? We're especially partial to the "Golden Sands" palette, which has two tones that work perfectly as blush and bronzer, too. This is a BETA experience. Friends & Family 30% Off. This Huda Beauty review will now take a look at the initial pros and cons of the brand: Huda Beauty sells an impressive assortment of makeup. Sign up for a free trial to see Huda Beauty's valuations in December 2017 and more. "I didn't wake up one day and think, I want to start a beauty empire, " says Kattan, when asked what inspired her to start Huda Beauty. Its really hopefully to prove to the world that a little person can make it.. The 12 Best Vanilla Perfumes For Every Mood, Vibe & Occasion, How To Use Concealer To Snatch & Lift Your Face, Why Everyone Is Losing Their Mind Over This $12 Lipstick, Healthy Scalp 101: 8 Tips For Your Healthiest Hair EVER, These Hair Oils Will Give You Your Best Hair Ever In 2023, "Skin Flooding Is The Derm Secret To Juicy, Hydrated Skin Year Round. Not only are there skincare ingredients in the mix for moisturizing and protective benefits, but there's also a metal tipthe kind we've only seen in eye creams previouslythat makes it feel extra cooling and soothing as you apply it. And the only way you can survive is if you have a really purposeful mission and a strong identity and youre trying to be different and thats what weve always tried to do., Panera worker allegedly fired:Viral TikTok clip 'exposing' frozen mac and cheese. Required fields are marked *, This field is required Please use a valid email. "We'll continue to see those startups getting funding and men's grooming continue to expand out of shaving products," Watson said. site you are consenting to these choices. Unsubscribe at any time. We have been contacted by every big conglomerate [for acquisitions]. Function of Beauty has raised $167 million from investors including L Catterton, Y Combinator, and BBG Ventures. Trust us, it's totally unlike any other nude palette out there. Dr. Raj is the face of the brand which uses bacteria for skin health in the same way that probiotic yogurt uses bacteria to improve digestive health. And if you don't want to use it for full-on baking, it also works great as a simple and straightforward setting powder, too. These lashes are cruelty-free; made from synthetic fibers and a cotton band. Huda Kattan was determined to build a successful business doing what she loved. A mission statement from Huda Beautys founder reads: It is about giving people the power to express who they want to be no matter who they are, or where they are from. Theyre enriched with Maxi-Lip and a tinge of menthol, which simultaneously creates a cooling and plumping effect. There's also a convenient, net-like top that ensures you never end up with too much powder. Speaking of a social community, the connection between Huda Beauty and social media can't be underscored enough. To her right, theres a whole wall of shelves crammed with fake flour and sugar boxes emblazoned with her name. Free shipping available! Kattans makeup line includes lipsticks, eyeshadow palettes, foundation and highlighters among other products. It features a cooling zamac tip that helps depuff the skin under tired eyes. From 2018 to 2023, Euromonitor predicts a 7.2% growth in the color cosmetics industry across the Mideast, with a 2.9% growth across the Gulf Cooperation Council, which includes Bahrain, Kuwait, Oman, Qatar, Saudi Arabia and the United Arab Emirates. Beginning as a blog in 2010, Huda Beauty has fast become the number 1 Beauty Instagram account in the world with over 26 million followers and counting! A record 2 million-plus tickets were sold by Ticketmaster in one day. Ultimately, Hudabeauty.com became a place for people to feel beautiful and comfortable, and to share their own inspiration and thoughts around beauty., 2013 was the turning point for Huda as she and her sisters Mona and Alya worked together to create a collection of false eyelashes under the Huda Beauty brand name, which would later launch at Sephora in Dubai Mall. It also offers makeup tools and accessories, makeup palettes and sets, cosmetic bags, makeup cases, makeup brushes and applicators. Kattan said her business remained strong because of her focus on the Mideast. Kylie Jenner, at age 25, is the youngest person on the list for the sixth consecutive year, meaning she made her debut at age 20. The colors are wearable enough that you should be able to transition from a casual look to a full glam in no time. A June 2022 recall of its Lentil & Leek Crumbles bruised the companys sales and helped knock down Forbes estimate of the companys value, along with lower comparable public company valuations. At one point, I was unhappy with the false lashes on the market so I created my own in my basement and showcased them on my pages. The lightweight design allows for comfortable wear during the day, whether you choose the natural or dramatic version. Supermodel Skincare Rituals To Snatch, Sculpt & GLOW! Her brands Instagram account boasts more than 39 million followers, along with her seven million followers on Facebook. With the right tools and pigmented formulas, you can save yourself some frustration and achieve that glow up with ease. "I think more will stay online than if the pandemic had ended in June or July," she said. One of the million-dollar questions for beauty companies is how much of the business that's moved online will stay there even after the pandemic eases. "I was focusing on my blog content and my audience continued to grow, taking my advice and requesting more. This Huda Beauty Faux Filter foundation comes in 30 colors that range in price from $16$40. Take the Edge Off: 13 Self-Care Essentials Influencer Huda Kattan Ramadan 2022: Let's unbox the Huda Beauty Calendar. We think big and we dream big." Part of that dream came true late last year when Kattan and her two cofounder sisters Alya and Mona, both of whom own smaller stakes and help her run the company,. For brands that aren't ready to work with one of the biggest names in the industry, going public via a SPAC, an increasingly attractive option in a variety of industries, could also work. So, this is a topic of controversy in the beauty communitycalling into question how cosmetics are labelled and if the FDAs guidelines on this topic might be outdated. Huda Beauty offers many high-quality products that are trailblazing and unique. It will give you a radiant finish to reduce the appearance of hyperpigmentation, blemishes, redness, and acne. I've always been extremely passionate and the type of person who loves sharing information! Why cant there be the opportunity to build something? This year alone, the color cosmetics market is valued at $2.3 billion in the Mideast, growing to $3.1 billion by 2023, according to Euromonitor. It melts your worries over texture with its ultra refined pigments, and creates almost a filter-like effect. "A lot of beauty customers are really adapting their habits to online, especially consumers who buy a lot of products who are already familiar with them.". 41 in 2022. Revlon Group Holdings offers beauty products. Give your lip and cheek a pop of color with our New Lip & Cheek Stain that hydrates, is transfer-proof, and lasts up to 8 hours. Of course, I do want to go for the U.S., but I still feel like theres so much to do in this part of the world.. Then, she decided to bring her skills to YouTube and Instagram. If you need more information on the types of charges that will be added onto your order upon delivery, this Huda Beauty review recommends contacting customer service directly. Soon after, Huda set up her beauty blog HUDABEAUTY.COM and later launched a YouTube channel and an Instagram account by the same name. To make those peepers pop, the brand has developed 20 different styles of false lashes that all require a bit of glue for application (sold separately). Additionally, they dont sell their beauty items in Mainland China. Claim your profile to get in front of buyers, investors, and analysts. As one of the fastest-growing cosmetics brands, Huda Beauty products are purposefully designed to spark creativity and empower. 1 beauty business or the industry, which is the U.S., she said. Huda Beauty Beauty Sensation Huda Kattan has established herself as an industry leader with her cult brand Huda Beauty. HudaBeauty 's estimated revenue per employee is $ 22,971Employee Data. Here are the 5 times when you should. It makes sense that the brand's growth coincided with the social media boom; the Huda Beauty target consumer is not only beauty-obsessed but also social media savvy, Kattan tells us. After majoring in business at the University of Michigan Dearborn, she moved to Dubai for a finance job at consulting firm Robert Halfs Middle East headquarters. Supermodel Skincare Rituals To Snatch, Sculpt & GLOW! And I also wanted to embrace being weird.. Easy Bake powder launch in June 2018. 19.00. Tennis champ and investor Maria Sharapova, whos now 36, just missed the $225 million cutoff. Insider asked beauty industry experts which brands they're keeping an eye on for potential IPOs or acquisitions. New to the 2023 ranks are three thirty-something entrepreneurs: 36-year-old Christina Cacioppo, 38-year-old Iman Abuzeid and 39-year-old Julia Cheek. she said. The daughter of a Sudanese surgeon living in Saudi Arabia, Abuzeid got her medical degree in the U.K. but skipped her residency to move to the U.S. for a job in health care consulting. Now, the final step in your eye makeup routine is carefully applying some Huda Beauty lashes. At this time, exchanges are not offered and shipping charges are the buyers responsibility. Huda Beauty has 1 investors. Its products range from eye balm to acne care and have attracted investment interest from private equity firm L Catterton. Photos from Left: Daniele Venturelli/Getty Images; John Shearer/TAS Rights Management/Getty Images; Taylor Hill/Getty Images, Lisa Su Saved AMD. Whether backers make investments in these brands will be "the true test" of whether they gain space at retailers and succeed in the long run, she added. Beauty is not about how much you spend, but how confident you feel, so that will always be the ultimate goal for us., Get Clean 2% PHA & Sea Moss Gentle Foaming Cleanser, GloWish Bright Light Hydrating Sheer Vegan Concealer, Kayali Yum Pistachio Gelato | 33 Eau de Parfum Intense, Kayali Vanilla Royale Sugared Patchouli | 64, GloWish Blur Jam Silicone-Free Smoothing Primer. It was something customers were clearly craving, as it drew an incredibly large wait line. $17.00 $11.90. That number has stuck with lots of people in the beauty industry and made the company stand out in a sea of up-and-coming skincare brands, Kopulos said. So, throw on that YouTube tutorial and grab one of these customer favorite palettes featured below in this Huda Beauty review. Its skincare, makeup, body, and fragrance products are sold in the United States, Canada, and the United Kingdom directly through its website and New York City showroom. By entering your email address you agree to receive marketing emails from Huda Beauty. That number hasnt changed since last year, but some of the names have, as newcomers broke into the ranks and some others fell below the cut. The brand "could be poised for an IPO if they keep their current growth trajectory," she added. Huda Beauty can be considered high-end. It now makes 30 different health and wellness tests and had estimated revenue of $250 million last year. Forbes estimates that Kattan, who still owns the majority, is worth $550 million, based largely on our valuation of her stake in the company. Guild, which she founded in 2015, helps companies retain employees by assisting them in learning new job-related skills and earn debt-free college degrees. Boosted by the success of her beauty blog, Hudabeauty.com, award-winning beauty blogger and Hollywood-trained celebrity make-up artist Huda Kattan launched the now-internationally recognised Huda Beauty, one of the fastest growing beauty brands worldwide. Hudas experience in the beauty industry has allowed her to expand the range to include liquid lipsticks, lip contour pencils, textured eyeshadow palettes and complexion products - all of which have been instant best-sellers across the globe. Along with her over 50 million Instagram followers, there's also a YouTube channel with over 4 million subscribers. Add to Bag. French Manicure 101: Your Ultimate Guide To The Classic Nail Trend, 3 Ways to Prioritize Your Sexual Health (And Why It Matters So Much), The 2023 Beauty Trends To Embrace Starting RN, Your Ultimate Huda Beauty Complexion Shade Guide, Baking 101: How To Bake Your Face Like A Pro. These products include eyeshadows, foundation, lipsticks, and so much more. To that point, there's a mix of different finishesneutral mattes, full-on glitters, and unique multi-reflective tones, like Nebula, a glittery silver-violet that, "looks amazing tapped on top of any dark shadow," says Xue. There is no express shipping option available for US orders. All in all, this Huda Beauty review believes that these products are worth checking out! CBI websites generally use certain cookies to enable better interactions with our sites and services. "I like to do my own makeup," Kattan No one does a holiday calendar better than Huda Beauty. badge hidden div. She will get a cut from all 52 performances and merchandise sales.