So, what exactly is a capability statement? Government buyers wont give you a contract based on whats in it, but they may determine that your company is eligible for a small business set-aside and add you to a list of possible sources. Use this version to tailor your story to a particular prospective client, or for a particular tender you are writing. If youre new to writing a capability statement, theres nothing wrong with getting some capability statements from competitors in your industry. tailored to a specific job or application. Cloudflare Ray ID: 7d11d097d8efef67 October 2014 General Capability Statement. Online tools such as Canva are an easy way to create engaging images. Focus on those core capabilities that relate to the work that USAID is doing. You can visit here: https://capabilitystatementlab.com/, May 2020 However, depending on the prospective client, you may need to use different formats for your capability statement. you're able to submit your document as an attachment, can use your brand design. Capability statements help government agencies looking for qualified businesses for contracts to find ones that are good fits. search online for capability statement templates or ask your contacts for sample documents, where relevant, use visual elements like images, infographics and illustrations don't just tell, show as well, keep it short and sharp (e.g. To determine what you should include, ask yourself: [Your Company] provides the services [agency] requires to meet its mission of ____________ by providing _____________________________. For almost all resource industry companies these days, supplying a Capability Statement is a must-do. Capability Statement Format & Things to Include To that end, tailoring your Capability Statement specifically to the agency or prime contractor youre attempting to win work from is an excellent way to showcase how different your company is from everyone who sent out a general statement. Targeted capability statements are usually more effective, but also take much more time to craft and update. If youre not sure how to go about getting started, its always a good idea to have an expert assist you with your needs. How many different types of Capability Statements are there and how can I know which ones to use in specific situations? All Rights Reserved. Socio-economic certifications: 8(a), HUB Zone, SDVOB, etc. SDVOSB See a Sample Construction Capability Statement In marketing, we call this social proof. Social proof is described in psychology as the effect of people assuming that others know what is good and what should be done. August 2015 This section will be similar to the previous section but compiles information specifically through your. HR Compliance Create a master capability statement and keep a copy on file. Your capability statement could be a couple of paragraphs through to several pages depending on where and how you plan to use it. It summarizes your strengths, skill sets, and experience and helps to set you apart from competitors. We'll assume you're ok with this, but you can opt-out if you wish. Often the most time-consuming component of capability statement writing, this is where you discuss what sets you apart from competitors. Things such as website, point of contact at the company, their phone number and email, and the physical address of your business should be included, along with any other basic information you deem necessary. A capability statement is like a resume for your business. When your reader is done with your capability statement, they may want more information, or may want to take another step with your company. Its about how your capability will solve your clients problem. When written with purpose, a clear, concise and dynamic capability statement presents your business specifically for government contracting professionals who are doing market research. capability statement is a communication tool to show your clients, at-a-glance, what your business is and what you can do for them. That way, youll not only have a good idea of the capabilities that competitors have but also how theyre presenting that information. Primarily, a capability statement consists of the following elements: Core competencies: A concise description of the services that your business offers. We are providing template designs that will allow you to create an eye-catching capability statement. talking to clients to find out why they choose to do business with you. You can visit here: https://capabilitystatementlab.com/. Whey did they pick your company over your competition? Your capability statement is a gateway to your organization that you can share with prospective partners, including potential prime organizations. First, look at how competent the supplier is. This isnt your mission statement or reason for doing business, but a few high level bullet points that effectively communicates what you do best as a business. And amongst the realities of centralised procurement, strategic sourcing, and highly fluid client workforces (contacts), it forms 1 of several strings needed on the bow for SMEs to prepare and position for opportunities. Visually interesting with a graphic identity similar to your company's brand and logo. lays the foundation is that it acts as a resume for your company. What should your capability statement look like? You may also need the help of external professionals to create other formats of or additions to your capability statement. It's best to adopt a collaborative approach by, for example: Based on the inputs from step one, you can start to write your document. Think of it as a resume for your business. What is a capability statement, and why does my organization need one? It condenses your business down to a skimmable one or two-page summary of what your company does, why it does them well, and proof of previous experience. What to Include in Your Successful Capability Statement This part should be easy, as its simply the company information that will be used to identify and contact your business. Read more below to find out why this tool is so valuable and to learn how to write one for your organization. A free chapter of the book is available for download here. It describes a firm procurement readiness. Does your business need a capability statement? Here are some key things to do when writing your capability statement. The short version can be used for situations such as networking events, marketing emails, or uploading to pre-qualification websites. You might, for example, decide to: Queensland Government acknowledges the Traditional Owners of the land and pays respect to Elders past, present and future. It can either be an opportunity to create an eye-catching and memorable design or one thats forgettable or hard to read. Just like a CV/resume, its essential to make sure that your capability statement is tailored for your audience and their needs. Writing your capability statement How to Write a Great Capability Statement In the last section we discussed the five main sections your capability statement needs, and the bonus sixth section for a call to action. Finally, you need a website link. Poor design and presentation: The visual appeal and readability of a capability statement play a crucial role in making a strong impression on potential clients. These techniques will make your capability statement more readable, which is important; as we said, people get these all the time and you need to make yours easy enough to be scanned so the trained eye can see what theyre looking for in each statement (e.g., size standard, past experience, certifications). Government contracting professionals and potential teaming partners see hundreds of these things, and if you can make yours stand out from the crowd, it will increase your chances of it being recalled at a later time. If you would like more information about using services such as these, contact us and we will point you to some excellent resources to get you started. July 2015 22 Capability Statement Templates and Examples - DocFormats.com When composing a Capability Statement, use the following section labels: Core Competencies, Past Performance, and Differentiators. Core Competencies: Include a short introduction with bulleted keywords. copywriter to turn your thoughts into a compelling, easy-to-read and well-written business story. Professional graphic design is always best for a high-profile document like a capability statement, but, to get you started, we have created two basic. This section is usually a bulleted list that gives agencies more information but is still skimmable. 03. SIGN UP FOR THE WORK WITH USAID NEWSLETTER. Even these templates, however, should be modified to include your logo, as well as your branded fonts and color palette. Following necessary elements are required to be included in a compelling capability statement: Headline: Start with a clear headline and a catchy opening paragraph that focuses on your entity. Bronwyns first book, Mining For Business is due for release in 2015. If you are not a dab hand at using computer graphics and layout programs, there are innumerable options available. If you want to convey information, you need to do it in very bite-sized chunks. Generally, a one-page statement is best, but many companies will create a two-page document, just don't ramble on to a third page. Small Business Programs Capability statement design template is fully editable and crafted by experts. Whether youre a small business, a new business, or an established business, a capability statement lays the foundation of your bid for a job. Employment Tax planning tips for a bumper year ahead, Get ahead at tax-time with these expert tips. Your statement should have vibrant graphics and colors, razor sharp images. PDF Capability Statement Worksheet - Small Business Administration Use the language from the procurement itself instead of your own internal way of describing products and services. Or, you can create variations, or more targeted versions, that are tailored to a specific job or application. Theyre also expensive to acquire, so if you do have them you will absolutely want to include them here. The 2 main reasons for having a capability statement are: The decision makers at these prospective clients will look closely at your capability statement. Include their email and phone number for any questions. create new documents to suit specific audiences and opportunities. Before you write, assess how other organizations your competitors talk about themselves and their work. Similar to a resume for finding a job, you can create a one size fits all version that stays the same for every application you send it with. OFCCP 8(a) BD Program It has some commercially sensitive information in it. This Capability Statement doesnt look anything like the other Capability Statements in this list. Make sure that youre also having a good balance of information. How to write a winning Capability Statement - Professional Writer We here at RocketGov believe the past performances section should include bullets of key jobs on the front of the page, and more detailed information on the back. Similar to a resume for finding a job, you can create a one size fits all version that stays the same for every application you send it with. For past performances, list any past work with the government agency you are bidding with first. Why are your products better than others on the market? Small Business Compliance For example, you may only have one critical core capability that youd like to highlight and would rather use the rest of the capability statement to highlight case studies. Depending on what you want to use it for, it can vary from a single-page summary to an extensive, multi-page document. So, what exactly is a capability statement? It's typically a one- to two-page brief that allows a business to highlight its specialty, expertise, and overall capabilities. It is a clear and concise representation of what you offer to potential clients, what sets you apart from your competitors and your track record of accomplishments. Thinking about who your audience is and write specifically for them; what do they need to know about you? Paid link - read our affiliate disclaimer. Sometimes, the best core competencies come from partnering and licensing to create a strength that nobody else has. Thanks! If youre a small or new business, this can seem overwhelming and like you dont have enough information to put one together. A GREAT capability statement provides value to that officer so they cant help but love you and your company. February 2017 GAO Protest These will provide powerful social proof. Second, know your audience and your competitors. While the exact headings will vary, a typical capability statement usually contains the following general sections: Organizational Information: This section typically includes a brief (1-2 sentence) overview, including your tagline, mission, vision, history, staffing, revenue, and any geographic focus. However, we broke down each step to make it as manageable as possible for you, no matter what size or stage your company is in: Now that we have a frame for what capability statements should convey and highlight, it can be helpful to see examples. SBA Regulations Why are they seeking proposals? Where can I find a capability statement template? You may need different versions for different audiences. So you understand that you need a capability statement, but how do you get started? What is a capability statement, and why does my organization need one? You can have a front and a back, but if you find yourself needing more pages then you arent following our recommendation of keeping it concise. If you are a small disadvantaged business that qualifies under one of. Next up, the core competencies section expands on what your company does well. However, making your own from scratch can be complicated (and difficult if youre not a graphic designer). They wont be using Google to find your documents, but they will be searching through bids to find key things they are looking for. The action you just performed triggered the security solution. USAID's Partnerships Incubator, a USAID-funded project of Kaizen, a Tetra Tech company, developed this website in cooperation with and funding from USAID's Industry Liaison, the New Partnerships Initiative, and Local Works. This will make it quick and easy to: Your capability statement is a public-facing communication tool. organising a meeting with your employees to work through each of the sections. Keep your website up to date and consistent with your capability statement. The agencys website will have mission statements and reports regarding the work they are doing that your project is a part of. 2023 - Marketedly. Its a great sign to a government agency that you know what youre doing. As a brief review, here are those sections again: Now we will discuss exactly what you need to be writing in each of those section in order to make your capability statement stand out and convert bids to contracts. respond to requests to tender (many tender applications require a capability statement to ensure your business can meet the clients requirements), highlight your skills/qualifications/track record to improve your ability to win contracts or attract new clients. What Should Be in a Capability Statement? - LinkedIn Ask for constructive feedback from your business contacts and customers with whom you have a good relationship. or resells a particular manufacturers product, can mean the difference between getting a follow up call or being excluded from consideration. write in the tone of voice that matches your business brand. SBIR Most importantly, after you create the hard copy you will want to make it digitally available. It also shows that you are familiar with the government contracting process. The Different types of a Capability Statement - TargetGov Use the unique business capability statement template for your company growth. You shouldnt have too much information in your capability statement, but avoid having too little as well. Differentiators: A section that explains why the targeted agency should choose you over your competitors. formId: "c4bb4d93-4f14-4ff4-bd12-ff8f94c9c1dc" Carter's 10 Cs of Supplier Evaluation - Mind Tools It is a short, 'get-to-know-me' type of document that shows what your business can do and why potential customers should buy from you. Use their language. Have a spelling and grammar pedant check the document before you hit the PRINT button. Especially if you are seeking subcontracts, you will want to have a polished capability statement on hand to share with potential prime partners (i.e., those directly receiving funding from USAID). It can also depend on the purpose you plan to use your one-page capability statement template for. that can be downloaded and modified for your organizations use until you can have your statement professionally designed. A capability statement is a must-have tool for any business in the construction and engineering sectors. How can you help them solve their problem. A capability statement outlines what you can offer potential clients and provides the essential details to help them decide whether to do business with you. It looks like youre about to finish your visit. June 2016 , list them here. It should also show your Differentiators what is it about you that makes you special, and would make your prospect choose you over one of your competitors? Combined with our knowledge of what goes into a. , well help your companys chances of winning valuable contracts and funding in the federal marketplace. November 2015 In its simplest form, a capability statement is a promotional or marketing statement about your business and its capabilities and skills that advertises who you are and what you do. Performance & security by Cloudflare. on hand so youre able to use it for your business as soon as the need arises. Capability Statement Specialist and Research leads using FBO, BIDSYNC at Little Giants, Get a complete modern and professional editable capability statement template. Make sure to feature your logo and branded color palette along with any images or graphics that describe your work. A call to action is a prompt for the reader to do a specific action. Only include your company skills that directly relate to this project and agency. How To Create A Killer Capability Statement If you follow the marketing funnel, then they will automatically receive emails about your industry, your company, and the benefits of working with you. Remember that potential business partners will likely skim your statement, so use bullets when possible. Sometimes it is useful to actually prepare two different Capability Statements a short version and a longer, in-depth version. Capability Statement Examples 1 Capability Statement Worksheet Essential Elements: Corporate Contact Info (Name, address, telephone, fax, e-mail, website, etc.) So lets look at what goes into this important document. The purpose of a capability statement is to outline what you can offer potential clients. However, the General Capability Statement has limited uses, it isnt going to be as effective as a Targeted Capability Statement when reaching out to specific Federal Agencies or Prime Contractors. While your statement should be tailored for every opportunity, having a baseline capability statement on hand will save you time as you develop proposals. has a gallery of design options to choose from to find something that suits your business. Using language and terminology appropriate for your target industries. portalId: "5753112", Business Development It gives you a chance to elaborate and showcase what you bring to the table for a contract or opportunity. A capability statement is a snapshot of your business that communicates the products and services you provide and key demographic information that is pertinent to government buyers and teaming partners. Market Research , NIGP codes, PSCs, and any other certifications you might have. At the end of your visit today, would you complete a short survey to help improve our services? Write a Capability Statement | HHS.gov This hierarchy is important to keep their attention. Call your document a capability statement. The contract officers will be looking for that document. Ensure that the differentiators you identify relate to the anticipated needs of the specific organization you seek to engage. hbspt.forms.create({ Please include what you were doing when this page came up and the Cloudflare Ray ID found at the bottom of this page. More and more, organisations are asked to include a capability statement in tender documentation. The goal of sending out any Capability Statement is to present your businesses as capable, effective, professional, and successful at doing the work youre trying to win. Marketing Edit your llc capability online Type text, add images, blackout confidential details, add comments, highlights and more. Your capability statement is like a personal curriculum vitae (CV) or resume for your organization. Your capability statement should be visually appealing and well-branded. How to Develop a Capability Statement guide, Top tips for successful tender submissions, What you need to know about the supply chain. A more mature business might have a capability statement for every line of business they operate. It should summarize your company's capabilities, whether it is products, services, or both. It makes it easier for contracting professionals to buy from you, so if you have one (or many) you should absolutely list them here. General Business Tips You need a clear and concise capability statement you can readily share, not just with government folks but with potential teaming partners as well. However, Capability Statements must be tailored to your audience: the government buyer or prime contractor. Professional graphic design is always best for a high-profile document like a capability statement, but, to get you started, we have created two basic free one-page templates that can be downloaded and modified for your organizations use until you can have your statement professionally designed. For instance, the capabilities you list on your capability statement can depend upon the diversity and size of your company's goods or services. Share your form with others Send capabilities statement template via email, link, or fax. It happens when youre responding to a Sources Sought Notice, meeting with an agency representative or just attending an event with a strong Federal presence. Basically, what you need to convey in your Capability Statement is four things: What I have included in this article are the elements that a larger organisation particularly a resources company or a Government Department would be looking for on your long Capability Statement. I have seen very good Capability Statements up to 6 pages, but with a lot of illustrations and photographs to help inform the reader. Great places to find keywords that will catch the agencys eye: Your Core Competencies are a great place to start using your keywords to describe how you help solve the contract officers problems. 2023 Small Business Development Corporation. If you're just getting started, one . 50+ Compelling Capability Statement Templates Before you go into the design and layout of your capability statement, just create a simple word document covering each of the sections. It will not help, and may even hinder your ability to market to that agency or decision maker because they will think you are not following their specific directions. Developing a Capability Statement: A Must-Have Tool for Diverse Make sure not to ramble here, its important to be concise and to the point but still give a complete overview of the business. A capability statement is a written document you as a contractor use to show customers and government agencies, at a glance, why they should be interested in your construction business.
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