iHeart recently restructured and you became the CEO of a formal division. The Ron Burgundy Podcast A weekly Comedy, Society and Culture podcast featuring Will Ferrell and Carolina Barlow 22 people rated this podcast About Insights Pro Episodes 83 Reviews 11 Creators 15 Lists 9 Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! Thats right. All of us do this, including myself. We have an app of our own. We started a company with Will Ferrell called Big Money Players. One of the themes we come back to on Decoder over and over again, especially when I talk to creatives or creative executives, is that your distribution fundamentally shapes what you make. The Ron Burgundy Podcast 5M ago Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! The Ron Burgundy Podcast - EverybodyWiki Bios & Wiki Over at The Late Late Show, Ferrell's Burgundy once again treated the . The Ron Burgundy Podcast is back! Carolina Barlow's Podcast Credits & Interviews | Podchaser The Ron Burgundy Podcast. I know that sounds crazy. I know that sounds like, eh, its kind of boring. Its not for them, its a multi-billion-dollar business, so I want to be more a part of that. Whats the structure below you to make all this work? Ron Burgundy Is Getting a Podcast - IGN Hes going to start this journey now of trying to get into college. It has been a player in the audio space across multiple kinds of distribution for a long time. Our partnership with him is to monetize his shows better than he thinks he could himself, but to also co-produce a whole new slate of shows. He founded it in a Duke University dorm room, and now hes found his way into podcasting. The. No, because podcasting is a decentralized medium insofar as its distribution is concerned. Will Ferrell reprises his role as Ron Burgundy in the Ron Burgundy Podcast. I can talk about the things I cant talk about on the radio. The Ron Burgundy Podcast. I think its really cool. Ron, a big fan of magic, gets to hear from the famed magician Justin Willman. How do you do it? Our marketing people are here, youre very good. Thanks to all of you for coming to the HotPod Summit. Think about that for a second. The Ron Burgundy Podcast - Funny Or Die Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! Ron and Carolina get advice about how to navigate the dark web. Carolina Barlow: Co-Host, Writer, and Producer. Ill give two answers. Weve earned this. Last year, Verge alumni and Bloomberg reporter Ashley Carman reported that iHeart worked with a firm called Jun Group to essentially buy podcast downloads through video games. I think the first five or six years of the podcast industry can honestly take credit for several companies that are around today, like Mailchimp, Blue Apron, and probably the mattresses that we all sleep on. For those unfamiliar with Mr. Burgundy, he is Will Ferrell's obnoxious, headstrong . Its called Hot Pod, written by our very own Ariel Shapiro. Conal oversees podcasting at a giant radio company, and his group accounts for a quarter of iHearts revenue, which was $1 billion last quarter alone. In fact, it was always there, but now it has exploded. The reason I ask that question all the time is because Im always curious. As two easy examples, we have multi-year relationships with Malcolm Gladwell and Pushkin Industries and then with the NFL. And Im actually saying they should also buy broadcast radio, and Im not in the multi-platform group. The problem it was solving, the price point was undeniable, it made perfect sense to me. The Ron Burgundy Podcast is a free audio and video podcast hosted by American comedian and actor Will Ferrell. There are lots and lots of podcast titles, lots of celebrities in the format, lots of rewatch podcasts. Film series [ edit] Its what we do. You get to market all these shows with your massive terrestrial network and your now massive podcast network. What it allowed us to do, along with a lot of other stuff, was to talk more freely to the market about how well this segment was growing, specifically podcasting. I end on this team because its very important, we have our business affairs team. Are you programming across to the radio, saying, Were going to run ads for our podcast on the radio, and youre going to come listen to it? Will Ferrell was like, Please, please stop running so many ads, but it worked. Critic Podcast Reviews - The Ron Burgundy Podcast It used to be tried and true, my go-to tool, and now it isnt., Audio all-up is a third of all the media we consume.. In true Ron Burgundy fashion, these conversations have a tendency to go off the rails, and we find out things about people we never knew we wanted to know. Podcasting is helping us do that, because ts grabbing so much of the oxygen in the room, especially in the last year or two, and now people are like, Oh, wow. Its a way for us at iHeart, candidly, to pull them into audio all-up through podcasting. Ive always thought about it. We're the Film Fanatics. Its a deep belief in the C-suite across iHeart that podcasting merits a place at the table. The Ron Burgundy Podcast - Podcast - Podtail I think weve said this publicly. Its not mutually exclusive, first of all. See omnystudio.com/listener for privacy information. Everybody in this room has worked damn hard for the last 20 years to get to this point. Hello, my friend. Each episode has a different theme in which Ron engages in conversation with another notable person on the topic at hand. Ron DeSantis with the nickname "DeSanctimonious" ahead of a likely battle for the 2024 Republican presidential nomination. And everything in between. To try to help with this, iHeart, the multi-platform group, built a product called smart audio thats really cool. You were always worried, like, Oh, man. But Im always at the beck and call of the platforms I distribute on to a crazy, existential extent. I have a card here that says NFTs on it. Reviews. Weve actually noticed in the last two or three months that its a very timely question for us at our businesses, because I feel like weve moved off the direct response business too fast. Thats a really cool medium if only it were video. Podcasting is not video. The first episode of the show launched on February 7, 2019, on iHeart Radio [1]. We love talking about movies, tv shows, and everyth. They have taken this nine out of 10 American adults a month and just informed it with a digital listening panel. Hes like, I want to get as much audience as possible. If you were to just run the audio on YouTube, and say theres a YouTube audience here, its probably a very different return based on how that ad model works. "The Ron Burgundy Podcast" has officially arrived, kicking off with its inaugural episode and it's everything you've ever wanted from San Diego's top-rated newsman. Into the whole thing? One San Diego legend joins another for the definitive interview with the San Diego Chicken. Yes, theres some Apple chaos in the mix, but Google, Facebook, Amazon which secretly has a gigantic advertising operation are all hurting. The Ron Burgundy Podcast: Dr. Lucy Jones on Apple Podcasts "SmartLess" with Jason Bateman, Sean Hayes, & Will Arnett is a podcast that connects and unites people from all walks of life to learn about shared experiences through thoughtful dialogue and organic hilarity. Ron Burgundy Podcast Season 4 Is Back on iHeartRadio! In the podcast, she . Do you know how hard it is to make a mass-reach medium, that 80 million Americans a week are like, Im going to do that today? We had a good relationship with Roger Goodell and the league. That got its own set of executive producers out of LA who shepherd the NextUp program. Wonder Media Network's Award-Winning Women's History Podcast "Womanica A bonus episode that somehow escaped the vault. Are you converting off the radio? The fifth season brings canned laughter and an audience . What worries me a little bit is that we have this tendency on the internet, and since Ive been working in digital media overall, to have this belief sometimes that I think is false that everything really needs to be a video when it grows up. I understand where we sit in the pecking order in terms of cume. Theyre not in charge, right? Do I think were mature enough to have all of the things that a big, respectable, grown-up-table business should have? In around 2008, I was the general manager of a company called HowStuffWorks.com, and we were acquired by Discovery Communications. It was a smart move on their part to buy a company like HowStuffWorks.com. I love you very much. Burgundy, who has a fountain of knowledge that spans literally every topic imaginable, has signed on for two 12-episode seasons, with the first episode of "The Ron Burgundy Podcast" making its . Why did you want to sell to iHeart? Well do standard, straight-up, quick-turn, host-read ads. I dont know that it needs innovation. The Ron Burgundy Podcast - Podcast Addict Are you open to video? Each episode has a different theme in which Ron engages in conversation with another notable person on the topic at hand. Be wide open to new industries and new things inside that industry. When I told him this, I was like, You know, like the blockchain!. How do you account for that? There is nothing broken in the podcast distribution and monetization model today. The Ron Burgundy Podcast Aug 4, 2022 Peter McIndoe and Tim Heidecker Ron meets with Peter McIndoe to discuss the fact that Birds. The Ron Burgundy Podcast will launch on the iHeartRadio Podcast Network in early 2019. To answer your other question, if this industry were to wholly move to a platform like Facebook or YouTube, its a different platform. The Front Page Podcast with George Gerbo Get the day's top stories in 5 minutes LISTEN: Asking good questions isn't anti-revival The Rebellion Podcast with Everett Piper Do the COVID shots . Where it tripped up is with these exclusive distribution models that made sense for streaming services, like Netflix, Hulu, and maybe Prime, because they were solving problems. In podcasting, it is fundamentally different. Do you offer rev shares to your creators? Do you think that youre moving the high-margin dollars into the longer tail? i believe, an audio podcast mixed with a live audience, is a not a good mix. The idea that were going to run ads at scale and on broadcast, that were going to put the local news anchors on the side of buses, this is not this industry. #moviepodcast #podcast #anchorman #ronburgundy #paulrudd #willferrel Who are we? Ron takes a stab at the most popular genre of his new chosen mediumthe True Crime podcast. Best Ron Burgundy Podcasts (2023) - player.fm Oh my God, do you have an Agile scrum podcast? Okay, I guess we have some calls to make at the end of the day to the long tail. It is usually one continuum or even the same slate. There has never been a moment in the company that we were sidelined or deprioritized. I really just keep going back to this notion that its perfect the way it is. The 6 Best The Ron Burgundy Podcast Episodes | Podyssey I just need answers.. Its been cool. I certainly wouldnt be where I am as a podcast network without the support of not just the sales team, but the creative juice of the broadcast radio guys. iHeartMedia is the first to go live with Sounder's AI and Machine Learning (ML) technology, giving brands . Join Americas favorite Anchorman, continuing to delight audiences with the comical musings of Ron Burgundy and leave them wanting more! That comprises all of our social media assets, all of our websites, a huge streaming business, a lot of the innovative tech work we do like how we launched iHeartLand in Roblox and Fortnite and podcasting. Ultimately, I think Discovery did the right thing by leaning into more of a streaming strategy for their digital media. Because if youre launching new stuff, youve built the archive, you built the library. I only say this to you because thats how we do that sale. Im like, They dont need to be if they dont want to be. Humans have a predilection for overcomplicating things. Eighty million Americans a week listen to podcasts. Last year when we were all in this room, we could not stop talking about Spotify. The second thing we do is spend a lot of time focusing on every show that we have on our network. i want to give the show two stars, but i cant because carolina is a siren and wont let me, also im pretty sure ron would put me on the list. This is what they do really well. We realized that maybe our greatest asset was the people who worked there. It thrives when it is a widely distributed medium. Its not like, I spent 95 percent of our time on Will Ferrell. The Ron Burgundy Podcast on Amazon Music Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! Just before we started, I was looking at your website. Theyll do it for usually one of two reasons. Absolutely. The marketing team is like, What are you doing?, Yeah. The Ron Burgundy Podcast Featuring Will Ferrell - Reviewed! A million monthly downloads or more is a ton. I dont depend on it. Each episode has a different theme in which Ron engages in conversation with another notable person on the topic at hand. It sounds like you have things figured out, that you have confidence in your business. Do you care? I want to come to exclusives and to consolidation. Gmails client-side encryption is now available to more businesses, Whoops! Credits:Ron Burgundy: Host, Writer, Executive ProducerCarolina Barlow: Co-Host, Writer, and Producer.Producers: Whitney Hodack, Jack OBrien, Miles Gray, and Nick StumpfExecutive Producer: Mike FarahConsulting Producer: Andrew SteeleAssociate Producer: Anna HossniehWriter: Jake FogelnestProduction Supervisor: Colin MacDougallThis episode was Engineered, Mixed and Edited by Ron and Carolina are joined by special guests, a random man and woman who happen to be in the elevator when they get stuck at the start of the recording. Simply put, the whole podcast industry in one sense is just the most amazing, best storytelling group of influencers to hit media in a really long time, so we benefit from there being new attention on the influencer market. Podcasting not to your question, but as a side answer has bucked that a lot to date. It comprises broadcast radio, live events, and a few other things. The reason we started this company was because I think he genuinely had a blast making The Ron Burgundy Podcast. Live it up. This year, were all talking about YouTube and video podcasts. So now its digitally infused, data-infused listening that they can target digitally. Sure we are. The Ron Burgundy Podcast - Google Podcasts And by the way, its not slowing down. Our downloads were 412 million downloads in January, and that was up 12 percent from the month prior. Its because of the venture capital money. Its three guys who are hilarious and fantastic. We do all kinds of advertising models with Malcolm and his team. In true Ron Burgundy fashion, these conversations have a tendency to go off the rails, and we find out things about people we never knew we wanted to know. I dont know. ChatGPT will eat us all. Its the suspense for the org chart question. Its worked for them for 10, 15 years. In particular, attaching a 1,000-plus-person sales team to a startup usually goes sideways. They chose a real simple version of it called Really Simple Syndication, RSS feeds. We have talked about a lot of your shows, and we have talked about all of the new things youre doing. Were going to buy ads somewhere where someone will push the button and download the episode, the number will go up, and hopefully some of them will stay. The only reason we have that number is because of broadcast radio marketing. It has been fun, if nothing else. You have a distribution model that is free. Credits:Ron Burgundy: Host, Writer, Executive ProducerCarolina Barlow: Co-Host, Writer, and Producer.Producers: Whitney Hodack, Jack OBrien, Miles Gray, and Nick StumpfExecutive Producer: Mike FarahConsulting Producer: Andrew SteeleAssociate Producer: Anna HossniehWriter: Jake FogelnestProduction Supervisor: Colin Ma Ron and guest RuPaul countdown the top 10 women of all time. IMDb is the world's most popular and authoritative source for movie, TV and celebrity content. A third of all the media we consume is just audio. The Ron Burgundy Podcast Big Money Players and iHeartPodcasts Subscribe Visit website Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! Thats important, because I think they want to do the right thing by the medium. The counterexample there is obviously Joe Rogan at Spotify. The NFL is very similar. The math works out with subscription, but Im not sure how it works out with advertising. What ensues is a genuinely improvised and authentic conversation filled with laughter and newfound knowledge to feed the SmartLess mind. To some extent, you kill creativity and true innovation when you start to reverse-engineer what an asset should be for the content platform its going to be distributed on. Then, up and coming Tim Heidecker joins him. Each episode has a different theme in which Ron engages in conversation with another notable person on the topic at hand. This is the org chart question now. Its clearly not as regulated as radio. You launched a lot of new stuff. You brought up SEO. I dont have this concern in podcasting. Each episode has a different theme in which Ron engages in conversation with another notable person on the topic at hand. There are huge, great ad agencies like Ad Results, Veritone, and Oxford Road who do great business for performance marketing companies. You should buy streaming. Everything, I promise you, is simpler than you think. Are you doing that math? Ron Burgundy Accidentally Started 'The Ron Burgundy Podcast' 394,213 views Aug 9, 2019 4.5K Dislike The Late Show with Stephen Colbert 8.84M subscribers Podcasting legend Ron Burgundy. We tried it. That's it. We're all in a glass case of emotion. Episode One of "The Ron Burgundy Podcast" talks about one of the most popular genres of podcasts: True Crime. Ron takes a stab at the most popular genre of his new chosen mediumthe True Crime podcast. While some podcasts will make amazing video channels, YouTube channels, Facebook video series, and amazing Netflix series, I worry that it feels like the requirement to sit at the adult table. See omnystudio.com/listener for privacy information. We also co-own a company with Will Ferrell. Do you worry that you dont have the same control? But that has been their promise for years, and it might still be their promise. There were lots of things that moved what were initially experimental marketing dollars from those big brands and holdcos into permanent marketing dollars. A very special episode discussing the difficulties of bullying with a 10 year old girl. Its just like life. And yeah, a lot of it is Bob Pittman, and his partner, Rich Bressler, and our head of finance, Mike McGuinness. Have you had conversations with Spotify about making stuff exclusive? We ended the day by recording our first-ever live Decoder with Conal Byrne, CEO of iHeartMedias digital audio group. What is your framework for making decisions? Weve arrived. This was extremely funny and enjoyable to listen as Ron stumbled through another day reliving memories. The Ron Burgundy Podcast | iHeart I have to say people are very excited to hear from you today. Yeah. Each episode has a different theme in which Ron engages in conversation with another notable person on the topic at hand. Google wants something, were all going to make it, then theyre going to turn it off, and a bunch of businesses will die. Im open to video. In true Ron Burgundy fashion, these conversations have a tendency to go off the rails, and we find out things . Some of that newer distribution has proven out, like podcasting; some of it is Roblox. Oh, its right here. So I dont depend on it, but we have seen some traction there across 10, 12 shows getting optioned and its meaningful, with huge partners in Hollywood. We spun it out as its own company, Stuff Media, and very shortly thereafter we realized we needed two or three things to grow a lot faster and get a lot bigger. Hollywood is a difficult, complicated industry, its nothing new to say that. Hes fantastic. All Rights Reserved, By submitting your email, you agree to our. Over the last 10 years, I think it has been a question of them figuring out what they are as a platform and what the next chapter for them should be, whether its the metaverse or just doubling down on making newsfeed better. People were shouting questions at me as I walked through the halls. So if you could just bring back the old format that would be great. Ron takes a stab at the most popular genre of his new chosen mediumthe True Crime podcast. He was a great guest, super game to answer the questions, especially in front of a live audience. One is called the multi-platform group. I can get all three, all the time. Ron plans an interview with Alex Rodriguez, and takes his cooking skills to the next level with Jon & Vinny. I think if you were to sit down with any of these creators who are on broadcast radio, they would openly say it to you. When you pay for a subscription on most platforms, and you receive a podcast that somebody else is piping into that platform through an RSS feed, nothing has changed about it. There was a YouTube announcement earlier today. The Ron Burgundy Podcast: With Will Ferrell, Carolina Barlow, Peter Dinklage, RuPaul. We all get it by now, painfully. / Sign up for Verge Deals to get deals on products we've tested sent to your inbox daily. Then if they want to, we launch their podcast with iHeart Podcast Network. I think theres a creative freedom to it that allures a lot of people, but it doesnt have the mass reach of broadcast radio yet. Its finally arrived. Weve talked with Ashley a lot about this. We also have an original content series we make with IBM called Smart Talks with IBM. Fair enough. Get personalized recommendations, and learn where to watch across hundreds of streaming providers. Yeah. It has been announced that the Anchorman character will next year release 12 episodes of something called The Ron Burgundy Podcast. Radio and podcasting have very different constraints. Co-produced by Funny Or Die, the 12-episode "The Ron Burgundy . All episodes of The Ron Burgundy Podcast - Chartable A little bit. They want to do a really good job. This is what the audience wants. Terrestrial radio distribution is a thing that were all very familiar with. Thats not really how it works. I think we moved off it too fast and I think its a robust business we should still focus on. Yeah. No. 246 episodes totalling 170 hours, 51 minutes. Producers: Whitney Hodack, Jack OBrien, Miles Gray, and Nick Stumpf. The last piece I will say is Bob Pittman, the CEO of iHeartMedia. Police in Montgomery County, Maryland seized over 2,000 fentanyl pills during and after a traffic stop, the agency announced Friday. Hes going to leave now. Ron Burgundy Finally Figures Out What a Podcast Is Just in Time to It said, Lets do mega deals. That could be worth it, if a creator is that good, you may want to pay that. Thanks to Ariel who did an amazing job. Its not like a low-engagement medium. We have a huge digital revenue sales team run by Carter Brokaw, whos fantastic. Are you feeling the pinch of the ad downturn? That feels obvious to me. If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks then look no further. Ron Burgundy Finally Figures Out What a Podcast Is - iHeartMedia One way to do that is to create different operating segments in your company so you can talk more about how well youre doing inside certain divisions and businesses as opposed to it all getting lumped together into one big overall set of numbers. Anchorman (film series) - Wikipedia This is very immediately notable when you sit in a room with him and talk to him for 30 seconds. We make TikToks too, by the way. Reviews for The Ron Burgundy Podcast | Podbay It was a packed house and a great time. What that meant for us was that we were not the main course anymore, as it were. Thats our conference for the podcast industry. All of the distribution points that we distribute to today through RSS feeds are equal to us in terms of the money we make, because thats just how RSS feeds work. Again, I hate to keep repeating it, but I dont see the problem Id be fixing. In fact, well distribute it on broadcast radio, and so we did. As a creator or a publisher, I can plug my RSS feed into a distribution app if I so choose, and people subscribing to my RSS feed. All I say to them is, This is no longer an experimental bucket of marketing. I just keep hearing the trailers and it sounds godawful. There is a product lead; Uta Knablein is our chief product officer. We predicted it to some extent, we felt that it was coming in 2018 or 2019, but that certainly helped. Itd be like being able to walk away with your channel. Youre saying we have to innovate and push back in it, but its still just promo codes. iHeartMedia came along and offered us two or three things specifically. Movies. Charts. We had three or four people who were our formal official sales team at Stuff Media. We spend $120 million a year it was something specific like $113 million a year the last time we said this out loud of our own on broadcast radio valued impressions or commercials to promote our podcasts.