The first aircraft, an Airbus A320, was re-registered as OE-IVA. Airline, Impacts of Tourism The Holidays business segment sells holiday packages. 2 Brief history of KLM 3 Airline The airline operates on a low cost budget, flying more than 15 million people a year and offers services for leisure and business passengers and it flies to 100 top European routes . Due to the research (EasyJet.com 2011) has noticed that over 600 routes across more than 30 countries have been functioned. Avianca, the characteristics of this category of product. In fact as we will note again shortly a list of stakeholders that is too long actually may reduce the effectiveness of this important tool by overwhelming decision makers with too much information. Thu 28 May 2020 04.59 EDT. Early on, EasyJet operated as a paper airline, the aircraft themselves being flown and maintained under a lease. Within a year, over 50% of bookings were made using the website; by April 2004, the figure had reportedly jumped to 98%. The Airlines industry is quite highly sensitive to the environmental factors and is profoundly affected by the changes in the political social or the economic environment. They Include * Government in its role as guardian of the national economy * Government in its role as regulatory authority * Government in its role as shareholder * Shareholders of airline companies * Managements of airline . (Coauthor(s): Premium Here is a useful summary: How does EasyJet contribute to the UK economy? In 2017, EasyJet Plc flew 80.2 million passengers on flights that carried 86.7 million seats. [94], EasyJet has a reward miles sharing agreement with Emirates. [18][20] Competitors responded to the emerging EasyJet in different ways; while BA was largely indifferent, KLM allegedly chose to respond with a predatory pricing strategy that led to an investigation by the European Union over unfair competitive practices. Strategic Management Essays, Term Papers & Presentations . Southwest Airlines [17], EasyJet has its roots in the business activity of Greek-Cypriot Stelios Haji-Ioannou, who reportedly gained an interest in the aviation business after being approached as a potential investor in Virgin Atlantic's Greek franchisee. EasyJet company 1 This report will consist of an analysis of EasyJet's macro and micro marketing environment. About easyJet. London Gatwick Airport. [63], In February 2011, the airline painted eight of its aircraft with a lightweight, thin "revolutionary nano technology coating" polymer. Geneva was EasyJet's first new base outside the United Kingdom. [22] In 2002, rival airline Go Fly was purchased for 374 million; the airline inherited three new bases from Go, at Bristol Airport, East Midlands Airport and London Stansted Airport; the acquisition of Go almost doubled the number of Boeing 737-300 aircraft in the EasyJet fleet. 3.6 Physical evidence 11 Low-cost carrier, MATCH TO EVVIRONMENT & DEVELOPMENTS [44], EasyJet, like Ryanair, uses a business model pioneered by Southwest Airlines. Low-cost carrier, WHO ARE YOUR STAKEHOLDERS? Explore the key stakeholders of EasyJet and map in terms of their power and interest. Easyjet was founded in 1995 by Sir Stelious Haji-Ioannou, it's a private limited company owned by Easy Group and it's also listed on the London Stock Exchange. The airline modernised the building and painted it orange. EasyJet undertook intensive research of a United States owned low-cost airline Southwest Airline. London Gatwick Airport Since 2012, all passengers are allocated numbered seats before boarding commences, as it was found that this does not slow down boarding times and could earn more revenue than Speedy Boarding. However, its operating profit has decreasing which may influence take more loans from financial institutions. These developments high leveled competitive market and the never-ending demand on faster transportation reduced the plane ticket prices. DEVELOPMENT SUGGESTIONS It is corporates, Premium [20], In March 1998, EasyJet purchased a 40% stake in Swiss charter airline TEA Basle for three million Swiss francs. It was a shaky start but one that would grow into a stable foundation. [89][90], In 2013, EasyJet entered a commercial agreement with Transaero Airlines to set up a codeshare agreement,[91][92] whereby Transaero acquired the right to sell a certain number of seats on EasyJet's Moscow (Domodedovo) London (Gatwick) route. Stakeholder [4], Since its establishment in 1995, EasyJet has expanded through a combination of acquisitions,[10][11] and base openings fuelled by consumer demand for low-cost air travel. Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors. What experience do you need to become a teacher? [64] In late 2015, EasyJet started making use of artificial intelligence (AI) and big data for the purpose of improving efficiency, cutting costs, and enhancing the customer experience. EasyJet Marketing and Management in the Airline Industry Case Study Analysis discusses that This is a competitive world, mainly, for business as it has to face competition from its rival in its market industry while giving stiff competition to others. Global Politics A. Heywood. Brand The two strategic choices offered include 1) expanding into new market segments and 2) modernization of brand image. [83], EasyJet announced that the transition would result in no job losses in the UK, as the staff to be employed by EasyJet Europe are already based in the EU27. Ryanair EasyJet is offering shareholders 31 new shares for every 47 already held, at a price of 410p. [66][67], Since November 2019, easyJet has offset the carbon emissions from all of its flights using carbon offsetting projects that meet either the Gold Standard or Verified Carbon Standard (VCS) accreditation. Ryanair, report is based on EasyJet founded in 1995 by Stelios Haji-Ioannou. Good Essays. EasyJets Business Model Analysis This cookie is set by GDPR Cookie Consent plugin. [121], On 14 December 2004, EasyJet and Hotelopia, a subsidiary of First Choice Holidays, launched the co-branded EasyJetHotels accommodation booking service. Stakeholder analysis They contracted to buy 12 brand new 737s from Boeing in 1997. external stakeholders are from outside of the company but, Free Figure 1: EasyJet stakeholder map. British Airways The cookie is used to store the user consent for the cookies in the category "Analytics". Stakeholder, principles followed by Easyjet can be emulated and how. Low-cost carrier easyJet. Table of Contents ABSTRACT i Originally the company ran its operations absolutely on direct phone sales. In any business stakeholders are of many types; falling either into a category of a shareholder customer employee government or general public. Necessary cookies are absolutely essential for the website to function properly. They successfully bought 40% of Swiss charter operation Tea Basel AG in 1998. we will get information about EasyJet from the textbook and the Internet. In order to see how Easyjet performs in the three financial years from 2006 to 2008 following objectives have been set. EasyJet is a well-known low-cost airline which operates in several European countries and has been founded by serial entrepreneur Sir Stelios Haji-Ioannou in 1995. Easyjet stakeholders.As fare is, low buyers bargaining power is poor, threats of substitute are low as market is saturated. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. May / 15 2013. It is more suitable for students and ordinary income people. Offsetting can however only be an interim solution, while the zero-emissions technology that we need is developed to reinvent aviation. Business ethics Airline Easyjet stakeholders.Then evaluate the other options which will bring to the fray better returns. 10. [10 marks] b) Explain the positioning of each stakeholder and the strategic implications for EasyJet. We will write a custom Essay on EasyJet Company's Strategic Analysis and Marketing specifically for you. [75], In July 2011, the airline tried to refuse carriage of a boy with muscular dystrophy because he had an electric wheelchair. [38] In April 2020, EasyJet secured a 600 million loan from the UK Government with no environmental conditions attached. Low-cost carrier, Pestle analysis of Easyjet At the time of the announcement, it was stated that the first flight was scheduled to occur sometime during 2015. [111] Internet bookings were priced cheaper than booking by telephone to reflect the reduced call centre costs; as a further means of encouraging the use of the website, aircraft were repainted with the web address. But stakeholders can also be employees, bondholders, customers, suppliers and vendors. [22][100] Since then, all orders have been from the Airbus A320 family, and the Boeings have been phased out. 1.4 Research objectives. easyJet shareholders voted to approve the purchase of 56 Airbus jets at an extraordinary general meeting on Wednesday. 1 minute read. Stakeholders can affect or be affected by the organization s actions objectives and policies. [41], On 19 May 2020, the company revealed that it had been the subject of a cyber-attack resulting in the release of the personal information of 9 million customers. Pressure groups and government. A Market Leader As Europes fourth largest airline car- rying more than 68 million passengers annually, easyJet has been highly suc- cessful in an increasingly competitive European travel market. Premium [105], On 20 July 2022, during the Farnborough International Airshow, EasyJet confirmed the placing of an order for 56 A320neo, including an upsizing of 18 A320neo from their original order to the longer A321neo model. They also want to create business opportunities that set them apart from competition and also to provide value for their stakeholders. The new airline is headquartered in Vienna and will allow EasyJet to continue operating flights across and within European countries after the UK leaves the EU. Mainstream airports (mostly): One of the main complaints I have about budget airlines in Europe is often they fly out of the most random little airports that are actually miles and miles away from the actual city they claim to be in (e.g. Management Emissions trading [118], Three distinct loyalty products are offered, tailored towards business and frequent flyers. The Company operates through two segments: Airline business and Holidays business. Premium Its strategy of success entails focusing on the economical strategy. Easyjet Plc managers can use Porter Five Forces to understand how the five competitive forces influence profitability and develop a strategy for enhancing Easyjet Plc competitive . Initially they started off with two leased aircraft that only flied from Luton to Edinburgh and Glasgow. Charitable organization The SWOT Analysis for EasyJet Plc is presented below in a matrix followed by detailed analysis: Strengths. I/ Easy Jet : General Overview [18][20] To encourage the company, Luton Airport chose to give EasyJet free use of a 15,000 square feet building for its headquarters, which it named easyLand; its management style typified minimal overhead, such as an early implementation of the paperless office concept. US Airways. [36], On 28 October 2017, EasyJet announced it would lease 25 former Air Berlin A320 aircraft to operate across EasyJet Europe's network, under its European AOC. Income statement When EasyJet received H89, it had a 1970s-style office setup. History of the Internet, look of easyJet and will also discuss an analytic research that was made to demonstrate aspects of the history of the airline along with the marketing strategy and brand strategy used and implemented by the low-budget airline. This principle became a cornerstone of EasyJet's operations. but lacking of traditional service. An aerial view of SEN. Strengths EasyJet has established a brand reputation for being the most economical airline in Europe. The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. 3.5.3 Customer support service 10 Corporate Social Responsibility (SCR) Decisions should be made in a way that takes into account all stakeholders' interests. To achieve this, the EcoJet was described as using propfan engines, as well as being constructed with extensive use of carbon fibre composite material. Bennett. The Airline markets success or future lies through marketing because this sector is in competition with other modes of transportation such as bus high-speed train. EasyGroup Holdings Ltd (the investment vehicle of the airlines founder, Greek-Cypriot businessman Stelios Haji-Ioannou, and his family) is the largest shareholder with a 15.269% stake (as of September 2021). [58] The airline has used a number of slogans since its establishment, including "The Web's Favourite Airline", "Come on, let's fly" and "To Fly, To Save" (a parody of British Airways' slogan "To Fly, To Serve"). Stakeholder Germany TABLE CONTENT ii EasyJet had a permanent base at London Southend Airport before the first Covid-19 lockdown . Finally we apply these experiences to our job in the future. easyJet holidays was . Pricing 2.2.4. The development prospects of low-cost airline like easyjet are promising the company is exploring in the dark becoming a good business success stories, Premium McDonalds PLC is one of the largest fast food chains in the world with 32000 outlets in 117 countries. 3.5.1 Check-in 9 Interpersonal relationship, EasyJet has a unique geographical location because it was born in England. This cookie is set by GDPR Cookie Consent plugin. The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional". Strategic management, Stakeholders of marks and spencer and their influence. External Impacts 5 Low-cost carrier, EasyJet is originally discovered by a Greek named Sir Stelios - Loannou in 1995. Which two stakeholders will this cause conflict between? Airline, INTRODUCTIONS At the time, EasyJet stated that it intended to introduce electric aircraft into revenue service within 10 years. [25], In March 2013, EasyJet was promoted to the FTSE 100; during the same month, the company launched its 100th route from Gatwick Airport, offering flights directly from London to Moscow. Answer (1 of 4): A number of these stakeholders can be Identified. Easyjet offers a reliable, on-time travel service with value-added features. A press release issued by KCC, and copied to the Ghana News Agency, in Accra, said the . Development and justification of an Easy Jet strategy map. Business model, brand and the way the brand owner defines what the brand stands for overlap as much as possible. In the early 2000s McDonalds saw for the first, Premium The key points of this business model are high aircraft utilisation, quick turnaround times, charging for extras (such as priority boarding, holding baggage, and food) and keeping operating costs low. Branding 11 This cookie is set by GDPR Cookie Consent plugin. [18][19], In 1995, EasyJet was established by Stelios, being the first company in what would later become the easyGroup conglomerate. Airlines which fail to comply with strict, Premium DALLAS - Esken, the owners of London's Southend Airport (SEN), could be put up for sale after the pandemic saw passenger numbers plummet by 90%. [117], The airline had previously provided in-flight entertainment (IFE) in some aircraft, such as the ex-GB Airways fleet, using drop-down screens on some Airbus aircraft; by 2018, all use of IFE had been discontinued. Popular books for Law and Public Services . EasyJet confirms, "The airline, along with subsidiary airline easyJet Switzerland, now operates over 200 aircrafts, mostly Airbus A319 5 ". [122][123], On 28 June 2007, the airline expanded its relationship with Hotelopia by launching EasyJetHolidays, which offers Travel Trust Association protected package holidays made up of EasyJet flights and Hotelopia accommodation products. The primary driver of the cost is the re-registering of aircraft in an EU AOC jurisdiction. EasyJet Pricing Strategy: Should Low-Fare Airlines Offer Last-Minute Deals? Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor. Tesco are a one of the largest retailer stores in the world. The business generated revenue per passenger of 58 compared with a cost per seat including fuel of 53. Introduction younger fleet and advantaged fleet deal reducing ownership and maintenance costs. Future expansion 12 EasyJet Easyjet is a low-cost airline with headquarters in Londons Luton Airport. [70][71], EasyJet has been criticised in Germany for not observing European Union law on compensation (and assistance to passengers) in cases of denied boarding, delays or cancellations (Regulation 261/2004). A2 US Government and Politics A.J. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc. [81], Following the UK's referendum vote to leave the European Union, EasyJet announced a plan to establish an Air Operator Certificate (AOC) in another EU member state. Southwest Airlines. Easyjet has benefits from low price just . The second "downstream" batch consists of both those who . This gives a load factor of 92.6%. With the acquisition of GB Airways in 2007, easyJet inherited nine Airbus A320 and six Airbus A321 aircraft. Stakeholders of easyjet Free Essays 2022-11-05. They influence the companys decisions as they are the main say of it. [25 marks] "The total European package holidays market is worth around 61bn per year we know customers want holidays with various durations and not the traditional seven and 14 nights. Porter Five Forces Analysis is a strategic management tool to analyze industry and understand underlying levers of profitability in a given industry. [103], On 20 November 2018 EasyJet ordered an additional 17 A320neo, taking their total neo order, including the A321neo, to 147. 2008 2007 Change. 4.1.1. Collect and evaluate economic factors which might influence EasyJet general business environment. Southwest has an average fleet age of 11.9 years[49] whereas Ryanair's and EasyJet's average fleet ages are just a little over six years each. The company sells its own tickets directly to the user trough the Internet, Premium
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