I became known in Northeast Ohio through the engagement I had on Instagram, she explains, which eventually led to partnerships with other local businesses and restaurants as well as a profile in Cleveland Magazine. Social Selling Mastery provides a key resource for sales and marketing professionals seeking a better way to connect with today's customer. This a book which will transform B2B organizations who adopt its principles, and practices. Author Jamie Shanks has personally built Social Selling solutions in nearly every industry, and in this book, he shows you how to capture the mindshare of business leadership and turn relationships into . Today's buyers are engaging sales professionals much later in the buying process, but 74 percent of deals go to the sales professional who was first to engage the buyer and provide helpful insight. He's a regular guest on webinars all across the web. ", social selling. Reviewed in the United States on September 12, 2016. He has trained thousands of sales professionals, from Fortune 500 companies to solopreneurs, and built social selling solutions in the majority of industries. This will make it so they can help provide true insight throughout the buyers journey and ultimately win your company more business. Die vielfltigen Mglichkeiten, die uns soziale Netzwerke und online Marketing bieten werden hier gekonnt dargestellt. Please try again. Very practical and usueful approaches and methodology you will not find anywhere else. The key is to reach the buyer where they're conducting due diligenceonline. Jamie sees social selling as a holistic process that effects and is effected by all of the parts of the organization. Together with his talented team of digital professionals, Eric not only led us through the process", Craig Cumberworth- President, Andover Bank, "I continue to work with WSI because they understand the challenges community banks face. ", "There are many people talking about social selling and very few making it happen. Das Buch ist gespickt von groartigen Mglichkeiten, Tipps und Tricks, die jeder umsetzen kann. WSI regularly conducts webinars on a variety of digital marketing topics. Not measuring results or key performance indicators (KPIs). This ensures consistency in messaging and user experience, among other benefits. This book presents a concrete Social Selling curriculum that teaches you everything you need to know in order to leverage the new business environment into top sales figures. What Wikipedia Can't Tell You About Social Selling, Reviewed in the United States on October 10, 2016. This robust methodology requires complete buy-in from the entire organization, from the top down, and from sales, marketing and enablement/operations. To me, a business book is only as it is actionable. Get found by your customers and build more awareness about your services. What challenges should you anticipate with social selling? I have been following Jamie Shanks blog for some time and am a huge fan of his work. You'll learn more about how your buyers are consuming content, what insights matter to them, and who else you should be working with at your company to truly make an impact. Dont be afraid to personalize content for a sense of familiarity. Author Jamie Shanks has personally built Social Selling solutions in nearly every industry, and in this book, he shows you how to capture the mindshare of business leadership and turn relationships into sales. and establish the long-term trust real buyers are looking for in the marketplace. Relationships matter in today's day and age. Social media platforms are now an integral part of doing business, and here are some stats to reflect it: Leveraging social sellingis just one way to get more leads and sales for your business. Tracking progress is key for any customer acquisition strategy so you know whats working and what isnt. And more importantly, this buying process is happening with or without the guidance of your sales reps. The sales community has realized the need for changetop performers have already leveraged Social Selling as a means of engagement, but many more are stuck doing "random acts of social," unsure of how to proceed. Zeigt wieso sich diese beiden Abteilungen, die doch Synergien nutzen sollten, aufgrund von unterschiedlichen Zielsetzungen im Weg stehen oder nicht das Optimum aus einer Zusammenarbeiten herausholen knnen. Through social selling, you can provide useful information to prospects who want to learn about your product, service, or just the problem theyre trying to solve. :), 1996-2023, Amazon.com, Inc. or its affiliates, Social Selling Mastery: Scaling Up Your Sales and Marketing Machine for the Digital Buyer, Add Audible narration to your purchase for just, By purchasing this title, you agree to Audible's. Jamie presents clear and compelling reasons via 3rd party stats, how social media has disrupted the sales process and cycle. Learn more about all of the different specialties of WSI by looking into some of our Ebooks from the corporate office! SPEAR Selling proves its vaue again and again, as it lays out a simple but elegant process to win new customers. The key is to reach the buyer where they're conducting due diligenceonline. Jamie Shank ist ein wahrer Social Selling Meister. Social Selling Mastery provides a bridge across the skills gap, with essential guidance on selling to the modern buyer. This book presents a concrete Social Selling curriculum that teaches you everything you need to know in order to leverage the new business environment into top sales figures. Chapter 3: How Do I Drive Organizational Buy-in and Accountability? A Must Read For Any Executive, Sales, or Marketing Professional Who Sells B2B, Reviewed in the United States on September 20, 2016. This is a dummy description. At the very least, you'll want to read it TWICE! Social media analytics tools can help. Getting past social gatekeepers. I have been following Jamie Shanks blog for some time and am a huge fan of his work. He has trained thousands of sales professionals, from Fortune 500 companies to solopreneurs, and built social selling solutions in the majority of industries. Jamie Shanks guides you through step-by-step tactics and strategies for building, managing and reinforcing digital transformation within a sales team. Social Selling Mastery arms you with the knowledge and tools to: prospect more easily and more effectively fill your pipeline with more qualified leads so you can hit your sales goals follow up more efficiently and gracefully nurture and strengthen relationships with existing customers It going to challenge your very assumptions on how to sell and how your customers buy. Well help you put your best foot forward and make a great first impression. The content Bennett created not only educated followers about her product but also provided them with ways to nourish their school-aged children who were spending more time at home. Den nur so gelingt es auch die andere Seite (Sales bzw. Digital marketing tips, tricks, and best practices you can put into action. And I will immediately read it again to begin my implementation plan. While Pats Granola ceased operations in early 2023, Bennett now uses her experience to support other small-business owners as a consultant. Social Selling Mastery provides a bridge across the skills gap, with essential guidance on selling to the modern buyer. Give as a gift or purchase for a team or group. These services help promote and market your brand on social media. Chapter 19: How Do We Mitigate Skill Gaps with Our New Hires? She is currently developing content for a workshop series on SEO writing. Word Wise helps you read harder books by explaining the most challenging words in the book. The key is to reach the buyer where they're conducting due diligenceonline. If youre looking for assistance with social media marketing rather than social selling, consider hiring a social media marketing agency. Hang creates content for first-time home buyers and sellers. A concrete framework for engaging today's buyer and building relationships Social Selling Mastery provides a key resource for sales and marketing professionals seeking a better way to connect with today's customer. In the short run however, it'll cost you a little more time than anticipated. The key is to reach the buyer where they're conducting due diligenceonline. Social Selling is next-level social media marketing, and this globally proven approach secures real, one-to-one, personal relationships that generate and retain revenue. The challenge is then to strike the right balance, and be seen as a helpful resource that can guide the buyer toward their ideal solution. This book is undoubtedly the most useful guide on how to get started with Social Selling. It lays out your step by step plan of how to get your team into social selling and how to blur the lines between marketing and sales. If you knew all the fish you ever wanted to catch were in one specific lake, would you bother fishing in any other lake? | Cookie Policy. This book presents a concrete Social Selling curriculum that teaches you everything you need to know in order to leverage the new business environment into top sales figures. Provide value and insight into the buying process, Learn more effective Social Selling tactics, Develop the relationships that lead to sales. She doesnt have a separate personal account: Its all in one place, which bolsters the sense of familiarity her followers get from her page. 175, Chapter 21 How Do We Effectively Scale a Social Selling Program Company-Wide? Today's buyers are engaging sales professionals much later in the buying process, but 74 percent of deals go to the sales professional who was first to engage the buyer and provide helpful insight. JAMIE SHANKS is CEO of Sales for Life, the worlds definitive social selling training and coaching company. Beginning with the big picture and gradually honing the focus, you'll learn the techniques that will change your entire approach to the buyer. A fantastic achievement and congratulations and thanks to the author. Page Flip is a new way to explore your books without losing your place. It's these personal relationships that build revenue, and this book helps you master the methods today's business demands. Demonstrating your expertise online. He is a world leading social selling expert responsible for pioneering the space. Social selling is a sales methodology that uses social media channels to generate and nurture leads. According to Ross, its the art of reaching otherwise unreachable customers and contacts where they spend nearly seven hours of their day every day. The ultimate account-based sales guide for the The challenge is then to strike the right balance, and be seen as a helpful resource that can guide the buyer toward their ideal solution. Email: info@poweredbywsi.com, Cook Technology Solutions, LLC d/b/a WSI. . 2023, OReilly Media, Inc. All trademarks and registered trademarks appearing on oreilly.com are the property of their respective owners. For that reason I was eager to pick up Jamie Shanks new book Social Selling Mastery - Scaling Up Your Sales And Marketing Machine For The Digital Buyer. modern digital sales professional. In addition to strategies for the individual, Social Selling Mastery contains information that is much deeper and rare. This is the global system used by hundreds of companies to: Because Social Selling Mastery takes a long-term approach to serving your customers through their individual buying cycles, Social Selling doesn't happen in a vacuum.
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