Ensure your new email ideas look flawless. 100+ pre-designed email and landing page templates | Mailchimp 15 Awesome Email Marketing Examples for Inspiration November 28, 2021 14 minute read Oleksii Kovalenko Navigation menu Two persons: A marketer who does minimum email customization A marketer who creates unique and creative email marketing campaigns Who do you think will win? When opened, the email invites users to vote for their favorite piece of retro tech and be entered for a chance to win their selected piece. They know exactly what the reader is looking for. You just saw a really cool interactive email in your own inbox, and it blew your socks off. Despite its age, email hasnt stopped growing. Learn how to create a GIF using Photoshop. Even emails meant to advertise a specific product offer a great opportunity to build on your branding. Takeaway: Subject lines that offer a bit of ambiguity can grab a users attention, even if they seem ominous. Email marketing is a form of marketing that can make the customers on your email list aware of new products, discounts, and other services. The brand: Sunday is the day of resta time to relax, unwind, and prepare for the coming week. Share past media mentions or upcoming collaborations. you may wonder. Pinterest To me, the truest expression of Mejuri is mutual uplift: all of us supporting each other, and you, our community, feeling empowered to invest in yourself and, in turn, the community around you. Sixtys branding is all about elegance and taking in the nightlife of the neighborhoods where their hotels are based. Building trust with recipients revolves around delivering what you promise, and that means staying consistent in your information. Though Vapor95 sells apparel, you wont see any of their products in this email. With the immense potential of email marketing also comes fierce competition. The idea is that by providing useful content to your readers, you will build trust and loyalty, which will lead to sales over time. This will help your brand become recognizable outside of your website, app, or store. Fine Life Co. Email type: Shopping cart abandonment. Milled can help. 35 Email Marketing Inspiration ideas - Pinterest In doing this, the email makes a direct comparison to its competitorshigh-fashion companies usually based in big fashion cities like New York and Milan. Social media and online ads are a great way to find new customers, but email marketing is crucial to holding onto them.Shopify users can leverage Shopify Email to design branded emails built for commerce, set up marketing automations, and track campaigns. When you're an email marketer, your to-do list often looks like this: Generate opt-in leads, segment your lists, set up lead nurturing workflows, draft clear and concise email copy, check your emails for deliverability, optimize for plain text and HTML, and so on. Subject: We're A Pretty Great Back-Up Plan, Type of email: Promotional (time-sensitive deals). The potential of what's to come is correlated to what has happened. You can bring attention to previous media features. 5. But to be more accurate, here are a few places Litmus own email team gets their inspiration from. Better Packaging knows how stressful the coming months will be for their customers, and they want them to know theyre here to support them. Media features are a big deal that you can use to support your email marketing campaigns. Better Packagings main demographic is other business owners. Takeaway: Urgency can be a big motivator for sales, especially when combined with the fear of- missing out. Creating a template on Mailchimp is a simple process that doesn't require previous design or coding skills. eCommerce brands, especially ones as large as Chewy, have huge product catalogs. Here's a list of some of our favorite recent email marketing examples from independent brands. Takeaway: Adding a discount to an abandoned cart email is a great strategy for recovering lost sales. Takeaway: Excitement is infectious. 8 ways real businesses are using AI for 5 Google Ads tips to get the most out of your advertising campaigns. Want to see emails from brandsespecially in retailyou arent subscribed to? Divide your list based on interest levels. Color aside, they leveraged clean divides to separate these blocks, while incorporating different textures like that crumpled paper to create a really compelling experience. The Ultimate Guide to Email Design and 13 Best Practices - HubSpot Blog Showing up for your customers in a time of need will showcase your empathy and make your brand unforgettable. 30 Brilliant Email Marketing Examples (Best B2B & B2C Examples) - Sumo Why it works: This email was sent to subscribers just after the holiday season. Takeaway: Recent buyers might not be in the market for another purchase, but keeping your brand at the top of their mind will make sure youre first in line when they are. What are a few words that you think describe your brand? Here are some questions I keep in mind when Im looking for inspiration for Litmus email program. Transactional Emails: These emails are sent to customers after a transaction has been completed. Make an on-brand email signature with our free generator. Once opened, the foreboding nature of the subject line is washed away by the calming presentation of Sundays newest line of black oak furniture. Automated emails are great for giving you time back, but not every sales opportunity can be automated. This post was updated on October 5, 2022. Drag-and-Drop Email Builder A user-friendly drag-and-drop builder to simplify the creation process is the alpha and the omega of email marketing. Create emails that turn subscriptions into sales with our customizable email templates. What stands out about their approach? In design, red and yellow serve as powerful color choices. While its great to get creative and test different subject lines, its also important to stay on topic. Going on sale? The email isnt trying to get customers to change their plans, but to make the most of the situations theyve found themselves in. The more personalized the content, the more likely people will engage. It only works with factories that meet certain standards for ethical production (which includes human rights, gender equality standards, and the right of workers to unionize). Showing enthusiasm about your products will rub-off on your customers. Weve got a veritable library packed full of ebooks and reports that I still havent fully read. Create a memorable experience for your subscribers so they look forward to receiving the next email from your brand. Ill head to their website if Im working on a new initiative or email program, and I dont know where to start with it. When Ive hit a bit of a block, Ill head to Just Good Copy for a bit of copy inspiration. 13. Try playing around with bold vs. subtle colors, plain text vs. buttons, and creative copy to see what recipients engage with the most. From examples of 'welcome' emails to killer email newsletter designs, The Best of Email has something for everyone. Set up your first email campaign with confidence and start driving sales today! Sometimes the best way to learn is by example. Good branding is all about telling consumers what makes you different, and Poppy Barley wastes no time getting to it. Crafted from recycled clay and packaged using eco-friendly materials, its products are designed to transcend passing trends, aiming for a long-term style that matches their long-term durability. What is Email Marketing? | Mailchimp Tracking: Analyzing the performance of your emails to inform future campaigns. Have you determined a brand voice? Paula's Choice, a skincare brand, recognizes that some of their customers are chasing clear skin, so they stepped in to offer advice. Adding this feature to your emails can appeal to viewers enticed by the motion factor in public-facing content. Pro Tip: Nowadays, most viewers have some level of ability to sense whether an image is a stock photo or originally captured content. To customers who genuinely have an intention of buying your product, it should feel like a polite reminder. Another thing we love are those bright red calls-to-action; they look pretty clickable wouldn't you agree? Self-love is at the core of Mejuris branding. Whether thats a change to cadence, content, or design. Giving a behind-the-scenes peek instills confidence about how they use funds and builds excitement about improvements to look forward to. The aim of the Good Guys brand is to create cruelty-free footwear that doesnt use any animal products, is sustainable, and ensures fair working conditions in its supply line. Yelp has the option to either unsubscribe from all emails or to adjust the number of emails you receive by updating your settings on a preference center page. Free and premium plans. That's why you absolutely need to segment your audience for your B2B email marketing. Take Hootsuite's TikTok webinar series as an example. This is an awesome feature for those who enjoy emails from the brand, but feel like their inbox is being overwhelmed. In other words, mailers. Why it works: Enzyme obsessed is a marketing email promoting the brands raw balsamic and champagne vinegars. Let us be your inspiration guide! 9 email marketing ideas to use for your next campaign | Zapier Lily has been using it as her design inspiration go-to website, no matter what project shes working on. Your guide to email design: How to create beautiful newsletters - Canva That social media factor is a really cool touch that we're willing to bet increased engagement, while simultaneously informing folks about how to stay connected at the event. Poppy Barleys goal is to rethink the ethics of the fashion industry, from production to distribution. Rather than focus on the taste, the subject line focuses on the chemistry of the product, something that distinguishes the brand from other food companies. For seasonal emails like this one from Harry's, you might consider using color schemes that go with the season. Software review site G2 noticed some listings didn't have as many reviews, so they sent an email asking people to share their experience with those tools. Use cross-channel coordination and automation. In this first email, the no-nonsense subject line makes good on that promise. Once opened, rather than focus on a particular product, Schoolhouse makes a point of focusing on a home from the outside. Subject line: it's engaging and delivers exactly what it promises Monday.com's newsletter has a comic-strip feel with a cartoon and a weekly question. Timing: Sending emails at the right times to maximize open and click-through rates. Kim Derkx started a list called VeryImportantEmailPeople thats great to follow if you dont know who to follow yet.. The go-to coding resource for Carin, our Email Marketing Specialist, is Good Email Code. While of course, it's your email subject line which is going to get your email opened in the first place, a well-designed newsletter is what helps keep the reader's . The brand: The New Zealandbased company is the first footwear brand to craft its products using fabric made from sheeps wool. They also struck a nice balance between text and visuals, and helped to make their email easier to skim by using a simple tile design. The brand: Founded in Paris in 2011, Good Guys Dont Wear Leather is a footwear brand that sells a wide variety of vegan-leather footwear. The answer to each week's question is in the following week's newsletter, which means you need to open another email for the conclusion. Email inspiration: 16 places to look for exciting email examples 31 stunning email design ideas that will have customers clicking We're strong believers in humor and winback campaigns here at SendGrid and we luckily found an email that combines . With Shopify Email, you can easily create, send, automate, and track email campaigns all from your Shopify adminno coding required. This blog post would be incomplete if I didnt also mention the email community and industry thought leaders who openly share what theyve learned. G2 sent similar emails a few times to ensure they got as much feedback as possible and directed click-throughs to a page to review applicable apps. Social validation about your customer's impact can encourage them to act. Claim your 15% off discount! The curse of bad data on your marketing How you can (and when you shouldn't) use ChatGPT to write marketing copy. The welcome email is the first step in onboarding customers and gives them a warm introduction to your community. 270 Best Email Design Inspiration ideas - Pinterest With it, you will customize your campaigns, add or remove elements, and preview them on the spot. This email is a prime example if you want to repurpose blog content into nurture emails. It starts with the abandoned product and the copy delicately reminds the recipient of the purchase they almost made. Dont be afraid to be bold in appealing to an audience that is receptive to boldness. Founders Kevin Lee and Kevin Chanthasiriphan (the Kevins) grew up cooking and eating noodle dishes while working along-side their families in Taiwan and Thailand. Send "behind the scenes" photos or quotes from your team during product development, a new launch, a company goal, feature updates, or other projects. Its products, built with sustainable materials and developed to provide optimal comfort, are sold in stores all over the world. Takeaway: Dont be afraid to have fun with your audience. Free and premium plans, Operations software. Better Packaging isnt talking about junk mail, but its actual product. This is a much more concise email from InVision, which includes a clean design and an eye-catching color. ), but once opened it makes a pretty good case for why subscribers need to try out its product. The term typically conjures up images of unwanted flyers and brochures left stuffed in your mailbox. Side note:If you need help writing effective email copy, so you can get back to the fun part, HubSpot's Campaign Assistant can help write your emails in just a few clicks. Looking for some fresh ideas for your email program? hbspt.cta._relativeUrls=true;hbspt.cta.load(53, 'fa7cdf66-cde5-4ed7-a200-13a5be8c570b', {"useNewLoader":"true","region":"na1"}); Get expert marketing tips straight to your inbox, and become a better marketer. They opted for a simple design here, which includes a really nice use of both color and white space, making the copy and images that are there pop a little more. Pro Tip: Motion catches the eye. As a highly-caffeinated individual, my ear is always perked for word of the best coffee shops in town, so when, Yelp is a great example of a brand that really gets email marketing, so for those marketers out there that want a refresher on email marketing best practices, or just a little email inspiration, drink in these, get creative and test different subject lines. For example, when introducing the iPod, he didn't talk about portability or how music could be taken anywhere. The subject We're A Pretty Great Back-Up Plan is almost self-deprecating in a way that seems out of character for a chain of hotels branded on elegance, but it speaks to readers on a very personal level. Email Marketing Design: Everything Marketers Need to Know - Mailchimp Why it works: The subject line lures email subscribers with the promise of a discount, but creates a sense of secrecy and exclusivity with a shushing face emoji and the request not to share it. Subject: Do Not Share This Email! One way to make sure you're staying on track is to create a content calendar to schedule your campaigns, blog posts, social media posts, and more. This consideration can make the experiences of transitioning from section to section seamless for the viewer, compelling engaged attention throughout the message. How to use this email marketing idea for yourself: Explain a routine or use case with one of your products in the mix. Segment your audience. To create an email template, find the Campaigns tab and select Email Templates. With these tips in mind, youll be well on your way to a pretty fabulous email. Partner with the email service trusted by developers and marketers for time-savings, scalability, and delivery expertise. They have to catch your recipients' attention and give them reasons to become your customers. Send stories across different customer segments, regions, or non-profit causes. 59% of users say marketing emails influence their purchase decisions and while this channel continues to generate solid results, it is becoming increasingly competitive. Takeaway: Taking the time to acknowledge your customers main pain points will make them feel heard. Browse our collection of educational shows and videos on YouTube. Email Marketing Inspiration - Learning From the Best - SendGrid Founder and CEO Noura Sakkijha gives an explanation of the companys ethos on its About Us page: I founded Mejuri because I saw a jewelry industry that was built for men gifting women and not women celebrating themselves. Good Guys avoids being too pushy or demanding about sending the customer back to its store. After all, when they have a great experience with your emails, it has a positive ripple effect on your overall brand. 2. Yum! Email is one of the oldest forms of digital marketing, but despite its age, it remains one of the most crucial. Its name is the perfect combination of these two thingsits obviously humorous, but also asks a question for which the business and its customers are the answer. Send stories related to specific causes or projects a customer has donated to. By signing up to the mailing list, customers have already indicated they want to participate in Nonna classesall they need is a little push. Tips for a powerful B2B email marketing strategy. Highlight a real customer's "day in the life" with your SaaS as a step in their workflow. Skull Bliss is a home dcor company that sells wall sculptures made from real cattle skulls. See more ideas about email marketing inspiration, email . The brand: Headquartered in New Zealand, Better Packaging sells sustainable packing supplies: satchels, envelopes, labels, stickers, tape, and garment bags. The timing of the email, following a long holiday season, makes that message even more resonant. Presenting product categories helps subscribers find the right product fit. At the bottom of the email, you'll see a live Twitter feed showing tweets that use the conference's official hashtag. We especially adore the textured backgrounds, as well as the ways in which they play with light and shadows. Aug 10, 2020 - Check out the brands who nailed their email blast design. No social media platform allows you to fully own the customer journey from start to finish the way email does. There are no product images, collection highlights, or calls to action. An email marketing campaign is a scheduled series of emails used to nurture leads and current customers with the purpose of encouraging engagement and increasing sales. However, Airbnb provides a good email marketing example of what personalization can do, so find ways to personalize in your campaigns to get better results. I'm going to level with youthere are a lot of email marketing examples. (How to Do It Right). The design of the email is clean and sophisticated, thanks to a brilliant use of negative space and attractive fonts. We especially love the saturated GIF they used to promote the piece of content, as it really commands the recipient's attention. Takeaway: Dont be afraid to give your products the attention they deserve. Find a niche or business idea and get started, Practical steps for starting a business from scratch, Learn the 11 steps to starting a business, Start a business selling in-demand products, Everything you need to know about selling t-shirts, Sell customized products without holding inventory, Learn about dropshipping and how it works. Email Marketing Software Win customers with the #1 email marketing and automations brand* Create, design, and send great email campaigns. Why should your creative team reinvent the wheel every time . Published: 03/23/22 The first marketing email was sent in 1978, resulted in $13 million in sales, and kicked off what has become one of the most highly used marketing channels even to this day. At the top of their promotional emails, the pizza brand includes a "Hut Rewards" tracker to give a preview of upcoming loyalty program freebies. Something as simple as a discount can be made much more alluring alongside a creative twist. Vapor95s visual branding fuses elements of futurism from the 80s, 90s, and early 2000s to create a kaleidoscopic sense of nostalgia for a time that never really existed. See more ideas about email design inspiration, email design, email marketing. Why it works: Even before the recipient opens the welcome email, Doomlings apocalyptic tongue-in-cheek humor is apparent right away, with a foreboding, yet playful subject line thats nearly impossible to ignore. Constantly creating is tough, but you don't have to do it alone. Oops. Becoming unavailable? Why it works: This email is a stock alert, meaning recipients have signed up to receive a notification when a particular product is back in stock. Start your free trial, then enjoy 3 months of Shopify for $1/month when you sign up for a monthly Basic or Starter plan. Its subject line, Get what you actually wanted, seems to wink at the customer whos likely just been through an exhausting couple of weeks, giving them permission to turn their attention to themselves. Evan Ferguson is a writer, digital artist, and content creator at Shopify. It only uses sustainable materials in its products and packaging. Get On Page One With This SEO Checklist, Rethinking Acquisition: How to Market a Product to Your Existing Customers, Pennsylvania LLC: How To Start an LLC in Pennsylvania in 11 Steps, Virginia LLC: How to Start an LLC in Virginia in 11 Steps, Shopify Markets Pro: 10 Ways to Optimize Your Store After Activation, Its Actually a Great Time To Start a Business (No, Really), How To Make Money On TikTok: 8 Proven Ideas (2023), What Is Affiliate Marketing? Why it works: In this email, the brand has partnered with Imperfect Foods, a grocery delivery service thats committed to reducing food waste by selling cosmetically imperfect fruits and vegetables that would otherwise be discarded. We really enjoy how the simplicity allows for the mind of the reader to be less focused on distracting elements within the message. I also use Litmus Scope to capture and save great emails for sharing with colleagues, fellow designers, and email geeks.. When I look for good email examples, I start by considering what the email is trying to do in its simplest form. Steph Knapp is a freelance B2B + SaaS content marketer that loves educating and empowering curious humans. Make a schedule. This is not one of those times. Have running jokes or Q&As each week to tie newsletters together. Who Gives a Crap is branded around charity and toilet humor. Brightland even features a section titled Why Were Different, highlighting the fresh ingredients of the vinegars in an appetizing way. Launched following a highly successful IndieGoGo campaign where co-founder Simon Griffiths sat on a toilet and refused to move until their fundraising goal was reached, Who Gives a Crap donates 50% of its profits to building safe sanitation resources to countries in need. As a highly-caffeinated individual, my ear is always perked for word of the best coffee shops in town, so when Yelps email arrived in my inbox with the subject line, Look directly into this email for coffee , how could I not open it? Takeaway: Your customers are an important part of the growth of your brand. Published: Often, the only thing that separates the two is great email design. The email is centered entirely around showcasing the new product, but in this case, that's exactly what the folks who opted in to the "early access" list were looking for. Why it works: For this email, timing is everything. They may include order confirmations, shipping notifications, and other information related to the customers purchase. Why it works: As omicron was spreading throughout the US, a lot of travelers were forced to cancel their travel plans, leaving them stranded right around the holidays. The effect is that the email feels less like a salesperson that wont stop bothering you and more like a helpful friend checking in. The content of the email newsletter is brief, showing a couple of select pieces from the collection and pairing them with other products. Speaking of design inspiration, heres another website thatll get those design juices flowing: Email Love. Discover 25 email marketing examples that'll inspire you to create your own. ", or "What would she like?". All rights reserved, Build error-free, effective emails quickly, check out her profile on Really Good Emails, View Information about CCPA/CPRA Compliance. How To Get Started With Email Marketing & Make Money Rather than focus on a product or the cart in the subject line, Good Guys instead thanks its customers for visiting its store. You might expect a beautiful email from a company that's announcing an email design conference and Litmus doesn't disappoint. How to use this email marketing idea for yourself : Send a content roundup about a topic or common question. It also gamifies every promotional email. 8 Really Cool Ways to Use Video in Email Marketing - HubSpot Blog 14 of the Best Examples of Beautiful Email Design - HubSpot Blog Thats because the purpose of these types of email isnt to sell a particular product, but to build a relationship between the brand and their audience. Including the progress bar within the email answers the question "what's in it for me?" Tennessee State Parks sent a newsletter on various park projects that used donations. This approach is among the best for displaying the confidence of a brand in its products. It focuses on sustainability and even has a program where it recycles used plastic to create razors and toothbrushes sold on its site. Thanks, Yelpso useful! We love the subtlety. October 07, 2022. Why not let a picture tell the story for you? . Marketing Email Inspiration: Welcome Back to Lush. When you segment your audience, you can get more specific about your copywriting and your offer. Try playing around with bold vs. subtle colors, plain text vs. buttons, and creative copy to see what recipients engage with the most. Start a free trial and enjoy 3 months of Shopify for $1/month on select plans. Targeting: Identifying and segmenting your email list to ensure you are sending relevant messages to the right people. Since this is a promotional email sent to previous buyers, the email cleverly offers products that complement previous purchases, rather than products that would replace them. 10 Email Marketing Campaigns to Inspire You Email marketing is one of the most effective ways to earn new customers online. A Definition and Basics Guide, create a successful email marketing campaign, new catastrophe brings about the end of the world, hand-carved by highly skilled Balinese artists, How to Get Your First Sale in 30 Days: A Marketing Checklist for New Entrepreneurs, Shopify Email: Let Your Brand Identity Shine With Email Marketing, Want to Rank Your Store? Finally, we love that they used non-cheesy stock photos to represent their brand, which makes them more genuine and lovable from a consumer perspective. When was the last time you checked your email? "Rest," because it's a mattress company? Subscribers received this email after entering a sweepstake to win a year of free Immi, but the contest isnt the focus of the email.
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